Instagram has just introduced 4 new features for Reels, including: A dedicated destination to discover inspiration through trending audio and hashtags on Instagram Reels. Easier Reels editing Two new metrics to Reels insights: total and average watch times. Expanded availability of gifts on Reels to additional countries and incorporated a feature that allows creators to […]
Relaunching or redesigning a website can make or break your SEO efforts. Even a single mistake can result in catastrophic ranking drops – or, worst, revenue loss. Here’s how to handle a site redesign without risking your organic traffic, rankings and revenue. Why a redesign is an inherent risk Businesses must never take a website […]
Your service pages, especially if you operate entirely online, have a huge job to perform. They need to effortlessly convey exactly what you do, what you offer, and how your services benefit your ideal customer. It’s a pretty big ask. Luckily, you don’t have to start from scratch whenever you want to create a winning […]
Google has opened registration for Google Marketing Live – the company’s annual event for showing off its newest ad formats, products and updates. When is Google Marketing Live. Tuesday, May 23, starting at 9 a.m. PT. The agenda so far. The event will explore how Google’s AI-driven ads solutions can amplify your marketing skills and […]
Attracting interest in a tool or product may be the easy and fun part of building a business, but converting inquiries to purchasers is when it gets hard. So many brands today continue to struggle with acquiring, converting, retaining and creating loyal customers for life. Yet leading companies across the globe seem to be accomplishing […]
Video thumbnails will only be shown in Google’s search results when a video is the main content of a page, Google announced today. The announcement. “Today, we’re making a change so that video thumbnails only appear next to Google search results when the video is the main content of a page. This will make it […]
Merging Microsoft and Roku campaigns proves to be more effective in encouraging lower-funnel search activities when executed concurrently. According to a new report from Microsoft: Television streaming triggers a surge in search behavior, with Roku TV streaming advertisements resulting in a 9% growth in brand searches per user and an 11% uptick in clicks per […]
SEO is the most undervalued marketing channel. It gets a shoestring budget compared to PPC or TV ads. And then it has to fight to justify its existence. Not anymore. In this article, you’ll learn seven proven ways to explain the value of SEO. Why most SEO reporting needs ripping up Resource-strapped search marketers rarely […]
Managing PPC campaigns efficiently requires using the right mix of tools. Google Ads scripts have long been one of my favorites because they are completely customizable, scale reasonably well, and are included for free with any Google Ads account. But there’s a new kid on the block – GPT. Could we combine generative AI with […]
Paid search advertising grew again in 2022 – just not as much as it did in 2021. In total, search accounted for $84.4 billion of the $209.7 billion in U.S. digital advertising revenues, according to the IAB’s Internet Advertising Revenue Report: Full Year 2022, released today. As has also been the case in prior years, […]
Recent Comments