CMOs: How to prepare for the GA4 switchover

What is it again? The TLDR version is that GA4 is the new (gold) standard for GA; it expands data collection and brings premium features to the masses. However, this isn’t just tinkering around the edges (I’m looking at you Universal Analytics),  it’s a complete rebuild and radical rethink of the platform. Implementing it is […]

Responsibly applying AI models to Search

For over two decades of Search, we’ve been at the forefront of innovation in language understanding to help deliver on our mission of making the world’s information more accessible and useful for everyone. We’ve seen how critical these advancements are to making information more helpful, and being able to better connect people to creators, publishers […]



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