Microsoft launches Merchant Promotions Coupons

On July 10, Microsoft will launch Merchant Promotions. The new feature will allow advertisers to promote products directly from the Microsoft Shopping Campaigns inventory with special offer tags. The tags will appear at the bottom of the product listing and will display a “special offer” link.  How it works. Microsoft will use crawled data gathered directly […]

Microsoft launches auto-updates for shopping campaigns

Starting July 10 Microsoft will enable automatic updates for shopping campaigns. How it works. Microsoft Merchant Center will crawl advertisers’ websites, gathering price and availability data for the products offered. If a price change or availability issue is detected such as if an item is out of stock, the product information will be updated in your […]

Free event: Why marketers must learn financials and cyber security in 2022

More data, analytics, tools and tech means more opportunities for data breaches and financial modeling through digital marketing.   On August 4th, Ignite Visibility is kicking off a new free event for marketers and entrepreneurs: Cybersecurity, Financials, and Digital Marketing. Ignite’s CEO John Lincoln will join RG Alliance’s Ryan Saathoff and The Computer Admin President Kevin […]

Why you should invest in branded keywords even if your company ranks #1 on Google

Search marketing is generally seen as a core tactic within digital marketing programs. Capturing the intent of users actively searching your products or solutions is a no-brainer, right? What seems like a simple question, can often be complicated. Whether it’s due to budget-constrained environments or the brand having a stellar SEO team, I’ve fielded the […]

Top 5 secrets your search bar is hiding

Your search bar is your secret weapon. How can you help improve the site search experience when someone has landed on your site? What can you do to ensure that you’re meeting their needs while on your site? Once you segment the types of visitors on your site – informational, search intentional, navigational and transactional […]

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