Paid search pro and SMX speaker Amy Bishop explains the various micro-conversion options and how to determine what’s best for your audience. Please visit Search Engine Land for the full article.

A separate but thematically related survey found that only 30% of SMB owners had an SEO strategy. Please visit Search Engine Land for the full article.

Comparing optimized versus not marketplace sites during March reveals all-time record traffic day not related to algorithm shifts. Please visit Search Engine Land for the full article.

Support is still in development, but site owners can add the SpecialAnnouncement data type in advance. Please visit Search Engine Land for the full article.

There are a mix of considerations, on a spectrum from idealistic to pragmatic. Please visit Search Engine Land for the full article.

Paid search ad copy strategies during the coronavirus pandemic. Please visit Search Engine Land for the full article.

Websites should be mobile-first and not just responsive. Please visit Search Engine Land for the full article.

Any campaigns using it will be switched to daily budgets. Please visit Search Engine Land for the full article.

Joe Exotic renamed his traveling tiger show to imitate his biggest competitor — it didn’t end well for him. Please visit Search Engine Land for the full article.

Want to know more about BERT and how search engines use it? You can even learn how SEOs are using it. Please visit Search Engine Land for the full article.