While some SMBs may be suffering from the iOS change, these moves may be useful to help expand their social advertising. Please visit Search Engine Land for the full article.

Plus, set your inclusion attributes in Microsoft Advertising Please visit Search Engine Land for the full article.

Google has also provided new details for when searches are identical to a given keyword as well as when a search isn’t identical to any of an advertiser’s keywords. Please visit Search Engine Land for the full article.

What is it again? The TLDR version is that GA4 is the new (gold) standard for GA; it expands data collection and brings premium features to the masses. However, this isn’t just tinkering around the edges (I’m looking at you Universal Analytics),  it’s a complete rebuild and radical rethink of the platform. Implementing it is […]

Plus, Facebook is sorry, not sorry, and Roku’s new app for Shopify merchants. Please visit Search Engine Land for the full article.

We are now seeing reporting as early as four hours ago! Please visit Search Engine Land for the full article.

Please visit Search Engine Land for the full article.

The advertiser page gives PPC experts the opportunity to show the integrity of their advertising to users but also leaves a trail of previous advertisements. Please visit Search Engine Land for the full article.

For over two decades of Search, we’ve been at the forefront of innovation in language understanding to help deliver on our mission of making the world’s information more accessible and useful for everyone. We’ve seen how critical these advancements are to making information more helpful, and being able to better connect people to creators, publishers […]

Plus, how to set up Google Analytics 4 using Google Tag Manager. Please visit Search Engine Land for the full article.