SEO AUTHORITY
SEO AUTHORITY


LATEST POSTS

6 free Chrome extensions for PPC
PPC marketing isn’t easy. Juggling campaigns across Google, Microsoft Bing, and social platforms while maximizing every click is a challenge – and those clicks aren’t cheap. That’s why Chrome extensions are PPC game-changers. They sit i...
Beyond Google: How to put a total search strategy together
Relying solely on Google for search visibility is no longer viable today. Search behavior is diversifying, particularly among younger demographics. Gen Z is increasingly turning to platforms like TikTok, Pinterest, and Reddit for information discovery. T...
Templates, tactics, and tips from 1,000 high-converting pages by Digital Marketing Depot
If you’re managing multiple campaigns for your brand or your clients, you know how hard it is to scale landing page creation without sacrificing performance. This guide breaks it down—with real examples, tactical insights, and repeatable strategies...

The process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.

Used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management – the other being innovation.

Internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier SE.

A software system that is designed to search for information on the World Wide Web. The search results are generally presented in a line of results often referred to as search engine results pages.

A web application that people use to build social networks or social relations with other people who share similar personal or career interests, activities, backgrounds or real-life connections.

A content management system (CMS) manages the creation and modification of digital content. It typically supports multiple users in a collaborative environment. CMS features vary widely.