SEO AUTHORITY
SEO AUTHORITY


LATEST POSTS

The impact of ChatGPT and generative AI on search by Edna Chavira
AI-powered search is changing fast. Are you ready? Join our expert panelists for The Impact of ChatGPT and Generative AI on Search: Insights from Industry Experts where they will dive deep into the evolving landscape of AI and search marketing. In this insight...
Google working on restoring Local Service Ads advertiser console
Google has confirmed issues with the Local Service Ads advertiser console and said they are “investigating and working to resolve this with high priority.” Since this morning, advertisers trying to access the Google Local Service Ads advertiser con...
Amazon makes surprise bid for TikTok ahead of U.S. ban deadline
Amazon unexpectedly entered the race to acquire TikTok just days before the video app faces a potential U.S. shutdown, dramatically reshaping the competitive landscape for one of social media’s most valuable properties. Driving the news. Amazon has sent...

The process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.

Used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management – the other being innovation.

Internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier SE.

A software system that is designed to search for information on the World Wide Web. The search results are generally presented in a line of results often referred to as search engine results pages.

A web application that people use to build social networks or social relations with other people who share similar personal or career interests, activities, backgrounds or real-life connections.

A content management system (CMS) manages the creation and modification of digital content. It typically supports multiple users in a collaborative environment. CMS features vary widely.