Claiming and optimizing your Google Business Profile is one of the best things you can do to help your company rank higher in Google search results. Several changes have been made to Google’s local listing program in the past year, including the enhanced functionality of managing your Google Business Profile directly from Google search. People […]
Vimeo, a popular video hosting platform (obviously not as popular as YouTube), has added structured data to all of its publicly available videos on its platform. Vimeo said the SEO changes they made to the videos will give “your videos the best opportunity to appear for relevant searches.” Google worked with Vimeo? Vimeo wrote that […]
Google has updated some of the reporting within Google Search Console to track additional desktop features for the page experience report, the company noted. That means you may see an increase in desktop impressions in the page experience report and the performance reports when filtered by “good page experience.” The announcement. The original announcement was […]
SEO is a complex topic. Not only are SEO fundamentals complex, but we live in a world where search engines are constantly evolving. That is why in order to get a proper SEO education, you need layers of training throughout the year. Some educational theories say that every person has a preferred learning style. For […]
Content marketing is creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined audience – to drive profitable customer action. The more content you create, the better your chances are for success. 60% of marketers report that content marketing generates demand/leads. 81% of marketers view content as a core business […]
Microsoft Bing will no longer accept XML sitemaps that were submitted anonymously through HTTP requests, Fabrice Canel from Microsoft Bing announced today. The reason Bing will no longer allow anonymous sitemap submission is due to abuse by search spammers. How anonymous sitemap submission worked. Microsoft explained that since the inception of XML sitemaps with Bing, […]
Google Search Console had added “translated results” to the search appearance filter in the performance reports today. This filter lets you drill down to how searchers who get translated results interact with your content in Google Search. How to access this filter. You can access this filter by logging into Google Search Console, clicking on […]
Buyers expect easy navigation, relevant search results, and tailored search experiences that remember their preferences and rerank products accordingly, especially for in-session browsing. Unfortunately in 2022, consumers are still experiencing null results, poor relevance and are often pointed in the wrong direction by their favorite brands. If you’re running an e-commerce site, internal KPIs most […]
The development of Google into a semantic search engine and the increasing influence of E-A-T on rankings go hand in hand. There is a common thread of innovation and updates that Google has been following for the past 12-plus years. Here’s a timeline of key events: The organization of data and information around entities makes […]
There are plenty of reasons to love SEO. I certainly do and have since I started my SEO journey in 2007. But every job has unique challenges – aspects that can be frustrating, difficult, tedious or even downright painful. That’s why, earlier this week in the Search Engine Land newsletter, I asked readers: What is […]
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