Google Product Studio brings AI-generated images to advertisers
Merchants will soon have a new tool in their advertising toolbelt: Google’s Product Studio.
With the help of generative AI, Product Studio will help merchants create unique product imagery.
Here’s what was announced today at Google Marketing Live.
![](https://seoauthority.com.au/wp-content/uploads/2023/05/Generate-Scene-in-Merchant-Center.gif)
With this tool, advertisers can lean on Google’s generative AI to help enhance their creative in a handful of new ways:
![](https://seoauthority.com.au/wp-content/uploads/2023/05/Product-Studio-Generate-Scene-in-Merchant-Center-1-800x569.png)
Custom Product Scenes. With this feature, a product can be uploaded without a background, and AI will do the rest. With a few prompts, backgrounds can be added to the product to make it more eye-catching.
In one example, a skincare company used Product Studio to add AI-generated peaches with tropical plants in the background to a plain product photo.
This will be rolling out in the U.S. later this year.
![](https://seoauthority.com.au/wp-content/uploads/2023/05/Background-editing-in-Merchant-Center-1.gif)
Removal of backgrounds. Product Studio can also flip it and reverse it. If you have a background that you think is too distracting, the generative AI can remove the content within Product Studio without ever leaving Google.
![](https://seoauthority.com.au/wp-content/uploads/2023/05/Product-Studio-Increase-Resolution-in-Merchant-Center-800x600.png)
Increased resolution. If your assets aren’t up to par from a pixel standpoint, Product Studio can help you with that, too. Using generative AI models, merchants can create cleaner, crisper creative from lower-resolution images.
AI-generated images won’t have a distinct tag or watermark to tell that they were manipulated, but according to Google, that data will live within the image metadata.
Why we care: Creative is a huge pain point for many SMBs, and according to Google, product offers with more than one image see an increase in impressions (+76%) and clicks (+32%). Assuming this technology works as well as the demos show, advertisers can spin up and test far more creatively faster than ever. The custom product scenes alone should be a reason to rejoice as it integrates real product photos with near-unlimited opportunities. This should be a massive win in both time-savings and volume for advertisers that love testing creative.
The post Google Product Studio brings AI-generated images to advertisers appeared first on Search Engine Land.
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