A few days ago, Fatih Ozkosemen and I led an episode of the AdSense On Air series. This program consists of monthly videos which cover many topics of interest to online publishers (we recommend you sign up if you use Google AdSense). The November 2018 version was dedicated to HTTPS migrations.
You can find the whole session, about one hour long, in this video:
The video covers the following topics:
- What HTTPS encryption is, and why it is important to protect your visitors and yourself,
- How HTTPS enables a more modern web,
- What are the usual complaints about HTTPS, and are they still true today?
- “But HTTPS certificates cost so much money!”
- “But switching to HTTPS will destroy my SEO!”
- “But “mixed content” is such a headache!”
- “But my ad revenue will get destroyed!”
- “But HTTPS is sooooo sloooow!”
- Some practical advice to run the migration. Those are an aggregation of:
- The “site move with URL changes” documentation
- General level advice on which HTTPS specifications to choose (HSTS, encryption key strength, etc…)
We hope that this sort of content is useful. Don’t hesitate to let us know if you like it and if we should do more! You can reach out to us directly on Twitter (Vincent & Fatih). Let us know which topics are of interest to you by commenting here or on the YouTube page. If you have questions when you plan your own HTTPS migration, don’t hesitate to ask in our Webmaster Help Forums.
Posted by Vincent Courson, Search Outreach Specialist