This crisis just tore up your marketing strategy. Where do data-driven marketers go from here?

This crisis just tore up your marketing strategy. Where do data-driven marketers go from here?

As a result of the current crisis, not only have our lives changed almost beyond recognition, but so too have the business norms we’ve become accustomed to. Our carefully crafted dashboards have become red walls of negativity and workflows based on even well-tested hypotheses are no longer bearing the fruit they once did. Most businesses […]

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