The future of analytics in an opt-in world

The future of analytics in an opt-in world

It feels strange to be writing about consent in 2020, not least because the General Data Protection Regulation (GDPR) just celebrated its second birthday (over a Zoom call most likely) and America introduced the California Consumer Privacy Act (CCPA) last year. But there is still a large amount of debate around what “strictly necessary” means, […]

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