8 ways Google Lens can help make your life easier
Lens makes it easy to search what you see and explore the world around you — including the new ability to search for skin conditions.
Plan, travel and shop this summer with help from Search Labs experiments
We’ve added new generative AI capabilities to make shopping and travel planning easier on Search.
Google trials automatically created assets for Performance Max
Google has started testing its automatically created assets feature on Performance Max campaigns after announcing plans to do so at Google Marketing Live last month. Advertisers have reported seeing the scheme, which is available to all marketers as an open beta on Google Ads, replace the ‘Final URL expansion’ tab. Why we care: Advertisers struggling […]
Google releasing new data around ads it serves the EU and Turkey
Google has confirmed it’s going to provide more information about the ads it serves the EU and Turkey. In the next few months, the search engine will share insights like targeting information and ad subject matters within its Ads Transparency Center for the first time. Why we care: Transparency is a good thing for Google […]
How to drive SEO success with headless CMS
Since its rising popularity around 2015, headless CMS has been a buzzword for many organizations. This web management concept was meant to reduce friction between content managers and dev teams and empower digital marketers to improve their access to tackling SEO initiatives. So what is this new(ish) concept that has digital marketing teams hassling web […]
Google Ads unveils new design
Google Ads started rolling out its new look after months of trialing two different designs. The new format features a main menu on the left of the screen and has pages organized into high-level categories to make navigation easier for new and experienced advertisers. Why we care: All Google Ad users will be moved over […]
How to write a meta description that gets clicks
Like all beautiful yet hard-to-perfect things in life, writing effective meta descriptions is hard work. A critical HTML element of every webpage, a meta description is a summary of a page’s content that helps inform users and search engines about what’s on a page. It appears in search as a snippet beneath the blue, clickable […]
Google Search Console may show more breadcrumb warnings
Google has updated its breadcrumbs rich results report within Google Search Console to potentially show more warnings and notices around structured data issues with your breadcrumb markup. This update started on June 8, 2023 and may result in an increase in the number of warnings that show in that report. What Google wrote. Google posted […]
7 questions brands must ask when assessing affiliate agencies
Affiliate has gained serious momentum in brand marketing portfolios over the last few years. It’s especially hot in turbulent economies thanks to its low-risk nature that enables brands to spend only on guaranteed outcomes. With many brand marketers suddenly affiliate-curious, it seems like a good time to lay out a few critical questions those brands […]
Supercharge your customer experience with the power of QR codes by Cynthia Ramsaran
QR codes have become a powerful tool for driving user engagement and seamless experiences. But are you harnessing their full potential? During this webinar, we’ll dive into the art of designing QR codes to ensure maximum scanning efficiency. Learn how to create visually captivating codes that entice users and make your app stand out from […]
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