Google Analytics 4 hasn’t exactly got off to the best start with marketers. In fact, it’s getting pretty awkward – some advertisers are so disappointed with the new program that they’ve even been hosting funerals for its predecessor, Universal Analytics. But what is it about GA4 that’s got the world of digital marketing so riled up? […]
Meta is expected to launch Threads, a “text-based conversation app,” under the Instagram brand, tomorrow (July 6). What is Threads. According to the download page: Threads is where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow. Whatever it is you’re interested in, you can follow […]
It’s time to challenge the belief that the market for organic traffic around any given topic is unknowable. It is actually quite objective and, when measured properly, can provide the context that’s glaringly missing from modern SEO strategies and make organic content part of a winning go-to-market strategy. Join Ryan Brock, Chief Solution Officer at […]
If you say “yes” to one thing, then you are saying “no” to something else. Our time is finite, so when you accept to take on a project, task or experiment, you are declining many other activities you could be doing instead. It is critical to be intentional about when to say “yes” and “no.” […]
Objectives and key results (OKRs) are great tools for shaping SEO initiatives to align with the company’s goals. This article explores how OKRs can influence your SEO efforts, highlighting the connection between overarching business objectives and SEO-centric targets. Understanding OKRs in SEO One of my favorite books is “Measure What Matters” by John Doerr. It […]
I had the privilege of moderating a panel at SMX Advanced on PPC ad campaign structure. I had an enlightening discussion with Andrea Cruz, Director of Client Strategy at Tinuiti, and Greg Kohler, Digital Marketing Manager at ServiceMaster Brands. Here’s a recap of the session. Is Performance Max the only way forward for campaign structure? […]
Google has just released its Ads Editor version 2.4, and advertisers can take advantage of several new features and updates. Let’s see what’s new. New Features: Video asset library. All of the videos used in the account can now be found in the video asset library. Multi-account overview. The “Overview” tab now shows a summary […]
Open AI has disabled the Bing search feature it has added to its ChatGPT AI service. “We’ve disabled the Browse with Bing beta feature out of an abundance of caution while we fix this in order to do right by content owners,” Open AI posted. Open AI said it is working on bringing the feature […]
With the rise of large language models (LLMs), mass-produced AI content is becoming more prevalent and the risk of incorrect information spreading also grows. Thus, it is increasingly important for search engines and answer machines to identify trustworthy and authoritative sources and weed out all others. This recent evolution in SEO requires new tasks, skills […]
In the past few days, Google Search has dropped over half of the indexed URLs from Twitter from the Google Search index. This was done after Twitter added a “feature” on Friday afternoon only to display tweets to signed-in and registered users; also, the throttling going on at Twitter right now is probably not helping. […]
Recent Comments