The Washington Post has published a document outlining its internal SEO and web performance best practices that anybody in news SEO will want to read. The document, Web Performance and SEO Best Practices and Guidelines, outlines what the Post calls âproven strategies and guidelines for optimizing web performance and search engine optimization (SEO).â SEO and […]
Agency owners and employees face significant challenges in managing clients, projects, and attracting new business. Without a clear guide, it can be overwhelming to navigate these tasks. In addition, rising costs and labor shortages make it crucial to prioritize growth while maintaining sustainability and profitability. In this guide, Vendasta has brought together the best of […]
Meta has been advising creators on what content they should post on Threads. The social network reportedly provided extensive guidelines on how marketers can integrate their brands on the platform in a leaked email. The message allegedly provided creators with content suggestions, engagement ideas, feature recommendations and specific examples of what makes a good post […]
Content creation is going through a revolutionary transformation. Not long ago, it was a wholly human endeavor. Nowadays, AI-powered content creation is no longer a novelty. It is a necessary lifeline for businesses in the digital age. But merely setting your AI on autopilot wonât cut it. It can lead to content that feels impersonal, […]
Microsoftâs Logo Extension pilot is now in open beta globally, the company has confirmed. Advertisers eligible to participate can choose to associate at the account, campaign or ad group level â but only one logo set up is allowed per association. Logo extensions are being served on Bing across computer, tablet and mobile devices, and can […]
In a fast-paced industry like SEO, quick wins are a constant challenge. How can you efficiently enhance rankings and drive growth for your website or clients? This article covers seven actionable, quick SEO wins achieved by combining AI-powered tools (like ChatGPT and Google Bard) with Chrome extensions. 1. Optimize titles and descriptions for improved click-through […]
With the rise of ChatGPT, automated SEO reporting and free courses and training, itâs never been easier to throw out a shingle and advertise as an âSEO consultant.â And why wouldnât one want to do that? The average salary for an SEO specialist per Glassdoor.com is projected at just over $56,000 as of June 2023. […]
Microsoftâs Performance Max is now in open beta. Select marketers can now access its full inventory and serve ads across its network. Why we care. Microsoftâs Performance Max offers new features which aim to simplify marketersâ workloads and give them back time to focus on the creative and help them to reach untapped audiences. Being […]
Instagram is rolling out new features on Reels that will make it easier for brands to jump on trends, increase reach and edit videos. For the first time, you can search the Template Browser via category, making the Meta-owned platform far simpler to navigate. You will also now have access to more editing capabilities than […]
Google is removing support for the related search operator, a special search command where Google can tell you what other websites are related to another site. Danny Sullivan, Googleâs Search Liaison, confirmed via Twitter the related search operator is going away, saying: âIt hasnât really worked that well for some time, as in some cases, […]
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