While Google is opening up the discussion on giving credit and adhering to copyright when training large language models (LLMs) for generative AI products, their focus is on the robots.txt file. However, in my opinion, this is the wrong tool to look at. My former colleague Pierre Far wrote an excellent article on Crawlers, search […]
Youâre an SEO with the best intentions of driving traffic and awareness for your brand (or client). After work, you take a spin to the grocery store and pay a few bucks more than you expected. On the way home, you stop to fill your gas tank and notice that the price per gallon is […]
Keep up with the 2023 FIFA Womenâs World Cup⢠and play a mini-game on Google and YouTube.
âCause we are living in an omnichannel world When was the last time you used fewer than three internet-connected devices in a day? Less than two? One? Weâre guessing itâs been a long time (if ever). In todayâs world, internet-connected devices play an integral, if not central, part of most consumersâ day. With everything from […]
Youâve probably used Looker Studio (formerly Google Data Studio) to create reports for stakeholders or clients. I had the pleasure of seeing SearchLabâs Greg Gifford present on âFreddy Kruegerâs Guide to Scary Good Reportingâ recently. He spoke about ways to improve your Looker Studio reporting to make it more useful for clients. Below are key […]
Like any endeavor, SEO works best with clearly defined and articulated goals. If you only set vague SEO goals like âget more leadsâ or âget more traffic,â you will lack focus and direction. Vague goals fail to provide a map forward and feed into wasted time and generalist SEO work that will do little to […]
Google may soon be facing fresh legal action over copyright issues from the owner of the Daily Mail. The search engine allegedly has illegally taken hundreds of thousands of the newspaperâs articles to train its ChatGPT rival, Bard. Daily Mail and General Trust (DMGT), the publishing house owned by Lord Rothermere, has reportedly already sought […]
SMX Next returns online Nov. 14-15, focusing on whatâs working in search now and how to prepare for 2024. Search marketing is ever-changing. And weâve seen a lot of big changes so far in 2023 including algorithm updates, the use of generative AI, New Bing and Googleâs Search Generative Experience. Oh, and the end of […]
When your industry is over-saturated, chances for ranking higher on search engines become harder. SEO tools give you keywords variations of your main keyword. But in order to attract new users, you need new keywords that people search while, at the same time, none of your competitors is targeting. The challenge is this: how do […]
How does SEO content help increase sales? Many brands make the mistake of relegating search engine optimization (SEO) to ranking websites and driving targeted traffic. They never align it with their sales efforts, leaving a huge gap in their business growth strategy. However, if executed well, SEO can help you significantly boost your sales. And […]
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