Google Doodles show how AI Mode can help you learn
Every day, students around the world search to learn and explore. Today through Wednesday, our Google homepage Doodles will feature three topics people frequently search…
How Simplify in the Google app makes complex text easier to understand
Learn how Google Research developed Simplify in the Google app for iOS to help you understand complex information more easily.
Google Ads adds new reporting for AI Max campaigns
Google rolled out deeper reporting for Search AI Max campaigns, giving advertisers fresh visibility into how its AI expands reach. What’s new. Advertisers can now see two new metrics at the all keywords level: AI Mas expanded matches: Traffic from broad-match keywords generated by AI based on the ones you’ve added. AI Max expanded landing […]
Facebook ad costs jump 21% in 2025, but still beat Google
Social ads remain small businesses’ go-to play despite rising costs. New benchmark data from WordStream LocaliQ shows Facebook’s average cost per lead (CPL) climbed 21% year over year to $27.66. By comparison, Google’s average CPL is $70.11. By the numbers. Traffic campaigns: CTR: 1.71% average, up from 1.57% in 2024. Highest: Shopping, Collectibles & Gifts […]
Google expands AI Mode beyond English
Google AI Mode now supports new languages beyond English. The new languages include Hindi, Indonesian, Japanese, Korean, and Brazilian Portuguese. This comes after Google expanded AI Mode to 180 countries and territories just a couple of weeks ago. What Google said. Google wrote: Starting today, we’re bringing AI Mode, our most powerful AI search experience, […]
AI Mode is now available in five new languages around the world.
Starting today, we’re bringing AI Mode, our most powerful AI search experience, to five new languages for users around the globe: Hindi, Indonesian, Japanese, Korean, an…
What AI means for paid media, user behavior, and brand visibility
AI isn’t just tweaking paid media – it’s transforming it. What was once background automation is now driving entire campaign types and reshaping how users discover brands. From incremental optimization to transformation AI has, in some ways, always been part of paid media. Smart Bidding, responsive search ads, and other machine learning tools quietly optimized […]
Google can’t decide if the web is thriving – or dying
In a Friday court filing, Google’s lawyers wrote: “The fact is that today, the open web is already in rapid decline.” That line directly contradicts what Google executives and representatives have been saying for months. CEO Sundar Pichai (May, The Verge interview): “When we crawl, when we look at the number of web pages available […]
GEO and SEO: Convergence, divergence or something in between
Over the past two years, AI and LLMs have stepped out of the shadows and into public consciousness. Not long ago, most people’s understanding of AI was limited to sci-fi references or the occasional nightmare about machines taking over. Now, everyone seems to be talking about it – and naturally, marketers have jumped right in. […]
Google AI Mode may become the default Google Search experience “soon.”
Logan Kilpatrick, lead product manager for Google, said on Friday that Google’s AI Mode will be the “default” search experience for Google Search “soon.” We know Google said AI Mode is the future of Google Search, Liz Reid, the head of Google Search announced that in May 2025. And now that may be happening soon. […]
Recent Comments