Google blocks 3.1 billion ads in a tumultuous 2020, says annual Ads Safety Report 2021: The report listed misinformation around COVID-19 and the political climate, as well as ad fraud, as top concerns. Schema.org adds coronavirus-related structured data types in version 7.0 2020: âSpecialAnnouncementâ and âeventAttendanceModeâ could help businesses provide event updates in the search […]
With so much uncertainty right now, one thing has remained constant: programmatic campaigns work. Programmatic is built for the open internet and provides a seamless cross-channel experience for consumers. Unparalleled targeting, customizable architecture, and advanced optimizations make programmatic an option you can rely on. Register today for âThe Power of Programmatic Advertising: Stay Relevant With […]
Customer growth increased Semrushâs full-year revenue by 35% in 2022 to $254.3 million, up from 188.0 million in 2021. Semrush expects to break even or show a small profit in 2023. It lost $33.8 million in 2022. The company is financially strong; cash and short-term investments totaled $237.5 million at the end of 2022. Customers. […]
Download the 2023 SEO Trends & Predictions report from Conductor and get access to detailed data analysis and a comprehensive list of trends and predictions. With this report, youâll be able to optimize your current (and future) SEO and content marketing strategies to maximize performance and achieve increased goals for 2023. Get insider knowledge on […]
How the events of 2020 impacted travel and leisure brands Q: What were those first few weeks like for your brand and industry? Answer from David: In the first few days and weeks for GLL, our staff had to react to the news that the country would be closing down. The operations team started the […]
Google has implemented updates to the Auto ads settings panel, making it simpler to distinguish between various ad formats. Whatâs new. There are five new changes to the auto ad settings panel. The first change involves categorizing the formats into two groups based on their behavior. The âOverlay formatsâ group includes anchor, vignette, and side […]
Running SEO campaigns involves many moving parts. You need comprehensive planning, masterful execution and ongoing monitoring to drive results. Search marketing on a global scale is all that â and then some. International SEO comes with a unique set of challenges. The biggest obstacle is working for global clients with a âdecentralizedâ approach to marketing. […]
Are you running ecommerce ads on Facebook? Then youâve probably heard of Advantage+ shopping campaigns. This innovative advertising technology integrates proven best practices with machine learning to optimize ad delivery. It allows businesses to reach more people likely to purchase their products, driving more sales with less set-up time and greater efficiency. But is Advantage+ […]
Google Univeral Analytics: The beginning of the end In 2022, Google announced its plan to deprecate Universal Analytics on July 1, 2023. (Thatâs 106 days from today.) Previously processed data in Universal Analytics will be stored for at least six months after the deprecation date. Why was Google making the switch to Google Analytics 4? […]
Twitter has launched a new educational series named âUnskippable,â consisting of eight parts focused on video marketing and creating video promotions that stand out on the Twitter feed. The series is part of Twitterâs free education platform called âFlight School,â which offers insights into key advertising best practices on Twitter. Twitterâs creative team, which helps […]
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