What are you hoping to get out of your marketing technology? Do you need help getting there? At the heart of marketing technology, customer data platforms offer marketers and advertisers a powerhouse of capabilities to drive relevant, personalized customer experiences. And at the heart of the CDP lies the data that fuels customer insights.  Learn […]

A little over a year ago, TikTok allowed users to upload videos up to 10 minutes long. Now, users have noticed that option is gone. Interesting… TikTok has removed the 10 minute video duration option pic.twitter.com/lHerFEvdeY — Matt Navarra (@MattNavarra) April 11, 2023 User reactions. Several TikTok users have posted videos speculating on why the […]

Winning an industry award can greatly impact how customers, clients, and colleagues regard your brand. Showcase your achievements and celebrate your professional excellence by entering the Search Engine Land Awards — the highest honor in search marketing! Since its inception, the Search Engine Land Awards have honored some of the best in the search industry […]

Sometimes, the disconnect between Google Ads and the primary user base is so strong that you can almost feel it. A perfect example is how advertisers have constantly asked for the option to exclude branded traffic from Performance Max campaigns. Google remained non-committal for over a year, except to suggest account-level negative keywords (not the […]

While many SEO practitioners will smirk at the term “E-E-A-T” and immediately the ink about what’s for lunch, they aren’t necessarily wrong. To achieve E-E-A-T, various crucial “ingredients” must seamlessly come together and result in quality.  This article explores how to incorporate local SEO tactics into an E-E-A-T strategy. So what is E-E-A-T? SEO practitioners […]

“It was the best of times; it was the worst of times,” as the famous Dickens line goes. Being negatively affected by a Google algorithm update can quickly bring website traffic and SEO performance from all-time highs to all-time lows. Google’s March 2023 core update finished rolling out at the end of last month, leading […]

Google Bard is making it easier for people to explore more topics within Google Search by using the “Google it” button. Now when you ask Bard for help, clicking on the “Google it” button will give you a section named “search related topics” with one, two, three or more search phrases that you can click […]

Seasoned search marketers like you need a training experience that skips the basics, dives deep, and leaves no stone unturned. Attend SMX Advanced online June 13-14, to learn elite, brand-safe, actionable search marketing tactics for free without leaving your desk. Programmed by the Search Engine Land editors, this experts-only training program explores the latest, most sophisticated SEO and PPC topics and […]

Consumers lose trust – in a big way – when a product or service doesn’t have a 4- or 5-star rating in online reviews, according to a new survey. Why we care. Some products and services live or die by the online reviews they get. There is a massive drop in trust between a 4-star […]

Meta plans to monetize its proprietary generative AI technology by December, joining Google in exploring practical applications. The company has been investing in AI for over a decade and recently created a new generative AI team to focus on commercialization. Generative AI technology, which can instantly create sentences and graphics, has been commercialized by ChatGPT […]