Virtual events are great for education, global outreach and strengthening your brand awareness. But what they’re especially fantastic at is lead generation. In this webinar, you’ll get the perfect cut-and-paste formula for turning your events into lead-generating machines. Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura. […]
The April 2022 reviews update created more volatility in Google’s search results than past versions of the update, including the previous February 2023 product reviews update, according to Semrush and Rank Ranger data. About the Google April 2023 reviews update. Google released the April 2023 reviews update started to roll out at about 12 p.m. ET […]
With the prevalence of social media and online review platforms, what people say about you online can make or break your personal brand or small business. This article covers best practices for managing your online reputation so you can set your brand up for success both online and in the real world. Why does my […]
Google has just announced the v13_1 release of the Ads API. In order to utilize some of the v13_1 features, users will need to update their client libraries and client code. There are no breaking changes in this version. What’s new. The highlights of the release are as follows: Bid simulations can now be obtained […]
Marketing conversations nowadays almost always involve artificial intelligence, particularly when it comes to the future of search. Will AI chatbots powered by large language models (LLMs) such as ChatGPT and Bard ultimately replace “traditional” search as we know it? Generative AI brings a meaningful shift with vast possibilities for the future of search. The potential […]
The “year of efficiency” for Meta is starting out relatively decent in terms of revenue, with a 3% increase overall. And despite their plan to cut an additional 10,000 jobs this quarter, things seem to be looking up. At least for now, anyways. Meta shows growth for advertising and its Family of Apps but a […]
How are you identifying where you can reduce your marketing costs and increase profitability, without hurting revenue? If you’re a PPC advertiser, chances are you are throwing money away on brand terms. “Lone Rangers” are your brand terms that rank #1 in both paid and organic search but have no othercompetitors bidding on them. Why […]
TikTok sellers are being invited to be the first to sign up and try out TikTok Shop before its public release. Now open in Beta. I received the email below this afternoon. Though I’m not a seller, nor do I manage any TikTok ecommerce accounts. What is TikTok Shop. TikTok Shop is an ecommerce solution […]
With changes happening to measurement and attribution, many advertisers are examining the effectiveness of their ad placements and casting a critical eye on the reliability of the systems they have in place to properly measure their marketing efforts. Join industry experts Bhanu Bhardwaj, media and data science leader at Meta, Bryan Karas, CEO of Playbook […]
At some point, your PPC performance will take a nose-dive. Once you’ve managed PPC campaigns long enough, you will likely navigate numerous crises. Pinpointing the source of a specific issue can be challenging. Here’s how PPC managers can embrace root cause analysis to mitigate performance issues and get things back on track. Root cause analysis […]
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