SMX Now: Learn how brands must adapt for AI-driven search

Visibility is no longer just about ranking. It depends on whether your content is discovered, evaluated, and selected in AI-driven search experiences.

We’re kicking off our new monthly SMX Now webinar series on April 1 at 1 p.m. ET with iPullRank’s Zach Chahalis, Patrick Schofield, and Garrett Sussman on how you must adapt.

The session introduces iPullRank’s Relevance Engineering (r19g) framework for executing Generative Engine Optimization (GEO) through an omnichannel content strategy. You’ll learn how AI search uses query fan-outs to discover and select sources, and how to structure content so it’s retrieved, surfaced, and cited.

It also emphasizes that GEO success isn’t universal. It requires testing, tailored strategies, and a three-tier measurement model spanning discovery, selection, and citation impact.

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Search Engine Land is proud to be a media partner for iPullRank’s upcoming SEO Week event.