SERP trends of the rich and featured: Top tactics for content resilience in a dynamic search landscape

SERP trends of the rich and featured: Top tactics for content resilience in a dynamic search landscape

There is no single tactic that works in isolation. The SERP is so highly dynamic at the moment, that aiming for, or banking on a single part of the SERP is likely to leave you vulnerable to traffic disruption if/when things evolve.

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