Search Engine Land Awards 2025: And the winners are…

Every year, Search Engine Land is delighted to celebrate the best of search marketing by rewarding the agencies, in-house teams, and individuals worldwide for delivering exceptional results.

Today, I’m excited to announce all 18 winners of the 11th annual Search Engine Land Awards.

The 2025 Search Engine Land Awards winners

Best Use Of AI Technology In Search Marketing

• 15x ROAS with AI: How CAMP Digital Redefined Paid Search for Home Services

Best Overall PPC Initiative – Small Business

• Anchor Rides – Post-Hurricane PPC Comeback (AIMCLEAR)

Best Overall PPC Initiative – Enterprise

• ATRA & Jason Stone Injury Lawyers – Leveraging CRM Data to Scale Case Volume

Best Commerce Search Marketing Initiative – PPC

• Adwise & Azerty – 126% uplift in profit from paid advertising & 1 percent point net margin business uplift by advanced cross-channel bucketing

Best Local Search Marketing Initiative – PPC

• How We Crushed Belron’s Lead Target by 238% With an AI-Powered Local Strategy (Adviso)

Best B2B Search Marketing Initiative – PPC

• Blackbird PPC and Customer.io: Advanced Data Integration to Drive 239% Revenue Increase with 12% Greater Lead Efficiency, with MMM Future-Proofing 2025 Growth

Best Integration Of Search Into Omnichannel Marketing

• How NBC used search to drive +2,573 accounts in a Full-Funnel Media Push (Adviso)

Best Overall SEO Initiative – Small Business

• Digital Hitmen & Elite Tune: The Toyota Shift That Delivered 678% SEO ROI

Best Overall SEO Initiative – Enterprise

• 825 Million Clicks, Zero Content Edits: How Amsive Engineered MSN’s Technical SEO Turnaround

Best Commerce Search Marketing Initiative – SEO

• Scaling Non-Branded SEO for Assouline to Drive +26% Organic Revenue Uplift (Block & Tam)

Best Local Search Marketing Initiative – SEO

• Building an Unbeatable Foundation for Success: Using Hyperlocal SEO to Build Exceptional ROI (Digital Hitmen)

Best B2B Search Marketing Initiative – SEO

• Page One, Pipeline Won: The B2B SEO Playbook That Turned 320 Visitors into $10.75M in Pipeline (LeadCoverage)

Agency Of The Year – PPC

• How LOCALiQ Drove Over 84,000 Leads in 2024 with Search and a 323% Uplift for a Charity That Needed It Most
• Mindgruve Super Bowl campaign increased lead goals by 139% and drove 14,000+ store visits on a sub-$18K budget
• How Rank Secure Achieved Over 6,400 Conversions at $87 CPA Through Smart Segmentation and Scalable PPC Strategy
• Marriott‘s Enterprise and Franchise Program Coordinate to Drive an Over 400% Increase in Bookings Through Innovative Automation (Razorfish)
• Driving Growth Where Search Happens: Stella Rising’s Paid Search Transformation

Agency Of The Year – SEO

• How Amsive Rescued MSN’s Global Visibility Through Enterprise Technical SEO at Scale

In-House Team Of The Year – SEO

• How the American Cancer Society’s Lean SEO Team Drove Enterprise-Wide Consolidation and AI Search Visibility Gains for Cancer.org

Search Marketer Of The Year

• Mike King, founder and CEO of iPullRank

Small Agency Of The Year – PPC

• ATRA & Jason Stone Injury Lawyers – Leveraging CRM Data to Scale Case Volume

Small Agency Of The Year – SEO

• From Zero to Top of the Leaderboard: Bloom Digital Drives Big Growth With Small SEO Budgets

“I’m going to SMX Next!”

Select winners of the 2025 Search Engine Land Awards will be invited to speak live at SMX Next during our two ask-me-anything-style sessions. Bring your burning SEO and PPC questions to ask this award-winning panel of search marketers!

Register here for SMX Next (it’s free) if you haven’t yet.

Congrats again to all the winners. And huge thank yous to everyone who entered the 2025 Search Engine Land Awards, the finalists, and our fantastic panel of judges for this year’s awards.