Microsoft Bing finally supports the data-nosnippet HTML attribute

Microsoft Bing now supports the data-nosnippet HTML attribute. This gives brands and businesses more control over what content appears in search results and AI-generated answers, including in Copilot.

Why we care. This gives you more control over how your content appears in Bing’s search results and AI answers. You can protect paywalled or experimental sections and shape how your brand is represented in AI summaries.

How it works. The attribute lets webmasters mark sections of a page to exclude from snippets or AI summaries, without affecting indexing or ranking. Bing still crawls and ranks the page, but omits the marked content from previews.

Use cases. You can:

• Hide premium or subscriber-only text.
• Exclude comments, ads, or disclaimers.
• Keep outdated promotional content or A/B test copy out of snippets.

Zoom out. Bing finally joins Google in offering the data-nosnippet HTML attribute. In 2024, Microsoft Principal Product Manager Fabrice Canel said there were “no plans to provide support for this in the near future.”

Bing’s announcement. Bing Introduces Support for the data-nosnippet  HTML Attribute