Microsoft Advertising adds AI-powered image animation to boost video creation

Microsoft Advertising is rolling out Image Animation, a new Copilot-powered feature that automatically converts static images into short, dynamic video assets — giving advertisers a faster path into video without traditional production.

How it works:

• Copilot transforms existing static images into scroll-stopping animated video formats.
• The tool extends the lifespan of strong image creatives by repurposing them for video placements across Microsoft’s global publisher network.
• The feature is now in global pilot (excluding mainland China) and accessible through Ads Studio’s video templates.

Why we care. Video continues to dominate digital attention, with the average American now watching more than four hours of digital video per day. As video becomes essential in performance campaigns, advertisers need scalable ways to produce it — especially when budgets or resources are tight.

This update reduces production barriers, extends the value of top-performing images, and unlocks broader inventory across Microsoft’s premium video network.

Between the lines. For many advertisers, the biggest bottleneck to entering video isn’t strategy — it’s production. Microsoft is positioning Copilot as a creative multiplier, letting performance marketers upgrade image-based campaigns with lightweight, AI-generated motion.

The bottom line. Microsoft Advertising is working on their AI advances to close the gap between static creative and video demand — helping advertisers stay competitive as video consumption accelerates.