Measuring content performance in GA: recognising common mistakes

Measuring content performance in GA: recognising common mistakes

Google Analytics is the most widely used analytics platform in the world. According to Builtwith, over 83% of the top 1,000 UK sites use it. Even though so many companies are using it to monitor and analyse their sites, there’s still some confusion in the industry about what out-of-the-box metrics are truly measuring. In the […]

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