How to use audience, industry and media insights to build an effective campaign strategy

How to use audience, industry and media insights to build an effective campaign strategy

To create a winning link-building campaign, you need a clearly-defined strategy that deeply considers three core areas in equal weight: your audience, your industry and the media landscape you’re aiming to enter. Gaining this knowledge presents topic gaps, inspiration and content potential that can then inform a focused strategy and the creation of a highly-relevant […]

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