Google’s new AI tools automate ad reviews, reporting, and support for publishers

Google is launching a suite of updates across Ad Manager, AdSense, and AdMob to help publishers save time, strengthen advertiser relationships, and better monetize content — with major additions powered by AI and real-time technology.

AI-driven automation:

• Smarter brand safety: A new AI tool learns a publisher’s specific brand standards and will soon automatically block unwanted ads, reducing time spent in manual ad reviews.
• Generative AI reporting: Publishers can now ask questions like “Which ad units had the highest CPM last week?” and instantly generate tailored performance reports in Ad Manager.
• AI Help guide: Rolling out in Ad Manager, AdMob, and AdSense, this chat tool offers instant onboarding and troubleshooting — a boost for smaller publishers with limited support resources.

Why we care. These updates could mean cleaner, safer, and more efficient ad inventory across Google’s platforms. Automated brand safety tools reduce the risk of ads appearing alongside unsuitable content, while AI-driven reporting gives publishers faster insights — possibly leading to better-optimized campaigns.

And with new live CTV and Buyer Direct features, advertisers gain real-time access to premium audiences and more transparent, performance-driven media buying.

Monetizing live moments. Google’s new CTV Live-biddable solution in Ad Manager helps publishers capture more value from unpredictable live events — like sports games or award shows — by selling premium inventory programmatically in real time.

• “Google Ad Manager’s live CTV solution allowed us to deliver high-quality streams of the FIFA Club World Cup to millions of fans globally,” said Ronan McCarthy, SVP of Media Operations at DAZN.

Streamlining direct deals. The new Buyer Direct feature in Ad Manager blends the control of traditional direct deals with programmatic efficiency — offering cross-publisher frequency management, real-time reporting, and consolidated billing.

The big picture. By automating ad reviews, reporting, and support, Google is giving publishers more time to focus on content — and advertisers access to more consistent, brand-safe, and high-performing inventory across its platforms.