Google Search Console Insights integrating social channels

Google Search Console will be gaining social channel data in the Insights report tab. This is a new “experiment” that “unified view of their Google Search performance across their websites and social channels,” Google wrote. The Insights report will show performance data for some of your social channels, including YouTube, Tiktok and Instagram.

What Google said. Google said:

• “Today, we are excited to announce a new experiment in Search Console that offers site owners a unified view of their Google Search performance across their websites and social channels.”
• “With this update, we are expanding the Search Console Insights report to include performance data not only for your website, but also for some of your social channels.”
• “This new integration lets you review Search performance of social channels associated with your website directly within Search Console.”

Who will see this. Not all sites will see this experiment yet, it is an “experiment” and is a limited roll out. Google wrote:

• “We are rolling out these new insights for a limited set of websites.”
• “At this first stage, the insights are available only for sites and channels that Search Console has identified automatically. On the Search Console Insights report, you will be prompted to add the social channels that Search Console has automatically identified and associated with your website.”

What it looks like. Here is a screenshot of this report with social channel data, specifically your YouTube channel data:

What data it shows. Google said the “new view will display familiar performance insights for each channel, including:”

• Additional traffic sources: total clicks your site receives from additional sources such as Image Search, Video Search, News Search, and Discover.
• Total reach: total clicks and impressions driving traffic from Google to your social channel.
• Content performance: top social channel pages, as well as those trending up or down.
• Search queries: top and trending queries leading users to your social profiles.
• Audience location: top countries where users are clicking on your social channel in Search results.

How do you add this data. Again, it is a limited roll out so you might not see it. But if you do, Google will prompt you to add the social channels that Search Console has automatically identified and associated with your website.

Why we care. More data is great, but currently, several of the Search Console reports are super delayed. But when the reports are not delayed, this data and additional information can be useful.

“We hope these insights will give you a better understanding of your combined performance in the insights report,” Google wrote.