Google Search adds read more links to search result snippets

Google recently rolled out “read more” links in Google search results, which appear at the end of the snippet’s description. When you click on the read more link, you are anchored down to a specific portion of the web page that you clicked on.

Not all search result snippets include these read more links, but many do.

What it looks like. Here is a screenshot of this in action, but you can probably replicate it for most of your queries now:

Google was testing this, or variations of this,  back in July and now it seems to have been rolled out.

Why we care. These read more links do add an additional eye-catching link to the search result snippets. Hopefully, this leads to encouraging more clicks to websites and no less.

More clicks to websites is a good thing, so hopefully this feature will last.