Google rolls out new global ‘Sponsored results’ ad label

Google is globally launching a new “Sponsored results” label across desktop and mobile, grouping text and Shopping ads under a clearer header.

The update marks one of Google’s most visible ad labeling changes in years. It allows users to hide groups of ads directly on the search results page.

How it works. Text ads will now appear under a larger Sponsored results header.

• The same label will apply to other formats, like Shopping ads.
• Users can choose to hide entire groups of sponsored results for a more personalized browsing experience.

Why we care. Clearer ad labeling and the option for users to hide sponsored results could influence ad visibility and click-through rates – meaning brands will need to focus even more on ad relevance and creative quality to attract engaged users who actively choose to view their content.

The big picture. The change aims to make ad placements easier to identify while streamlining navigation, part of Google’s ongoing effort to balance user trust and advertiser visibility in Search.

Bottom line. For advertisers, clearer labeling could mean higher-quality clicks from users who better understand when they’re engaging with paid results.