Google releases August 2025 spam update

Google released its August 2025 spam update today, the company announced at 12:05 p.m. This is Google’s first announced algorithm update since the June 2025 core update. It is Google’s first spam update of 2025 and the first since December.

Timing. Google called this a “normal spam update” and it will take a “few weeks” to finish rolling out.

The announcement. Google announced:

• “Today we released the August 2025 spam update. It may take a few weeks to complete. This is a normal spam update, and it will roll out for all languages and locations. We’ll post on the Google Search Status Dashboard when the rollout is done.”

Previous spam updates. Before today, Google’s last spam update was released Dec. 19 and finished rolling out Dec. 26; it was more volatile than the June 2024 spam update, which was released June 20, 2024 and completed rolling out June 27, 2024.

Why we care. This is the first Google algorithm update since the June 2025 core update. It’s unclear what type of spam this update is targeting, but if you see any ranking or traffic changes in the next few weeks, it could be due to this update.