Google pushes deeper into lifecycle targeting with new GA audience templates

Google is expanding its customer lifecycle tools in Google Analytics with new audience templates and dynamic remarketing features that help you target and re-engage high-value customers more easily.

Driving the news. Google rolled out two suggested audience templates in Google Analytics that let you instantly build lifecycle segments:

• High-Value Purchasers: Built on purchase count or lifetime value, with a new LTV percentile field that helps marketers isolate their top-tier customers.
• Disengaged Purchasers: Based on days since last purchase, giving brands a simple way to re-engage lapsed buyers.

These templates sync directly with Google Ads customer lifecycle goals, including high-value acquisition and re-engagement.

Dynamic remarketing. Google is also bringing display dynamic remarketing directly into Analytics, letting brands serve personalized product ads to past site visitors without setting up remarketing elsewhere.

• Once you implement Google’s recommended ecommerce event collection, Analytics will automatically share dynamic remarketing data with linked Google Ads accounts, as long as personalized advertising is enabled.

Why we care. Google is making it easier to target the customers who matter most – high-value buyers and lapsed purchasers – without building audiences from scratch. These templates and dynamic remarketing tools offer faster, smarter ways to drive acquisition, retention, and repeat purchases directly from Google Analytics.

The announcement. New suggested audience templates for customer lifecycle goals