Google launches AI-powered advisors

Google is rolling out two new AI-powered assistants — Ads Advisor and Analytics Advisor — built on its latest Gemini models to help advertisers manage campaigns and uncover insights faster.

The tools, which begin rolling out to all English-language Google Ads and Google Analytics accounts in early December, are designed to turn complex campaign management and data analysis into simple, conversational experiences.

Ads Advisor: optimization and automation in one place. Ads Advisor serves as an in-platform AI partner that helps advertisers manage, troubleshoot, and scale their campaigns. It learns from user interactions to deliver increasingly personalized guidance over time. Key features include:

• Performance optimization: Provides tailored recommendations for Performance Max and Search campaigns and can apply approved changes directly — such as adding sitelink extensions or adjusting targeting for seasonal events.
• Creative generation: Suggests new keywords, assets, and ad copy based on website and campaign data, helping marketers maintain fresh, relevant creative.
• Performance diagnostics: Answers natural-language questions like “Why did my campaign performance drop?” by pinpointing causes and suggesting fixes.
• Policy troubleshooting: Identifies ad disapprovals, explains root causes, and in some cases, suggests or even applies approved policy-compliant fixes.

Analytics Advisor: instant insight from complex data. Analytics Advisor brings conversational AI into Google Analytics, acting as an always-on analyst that interprets performance data and recommends next steps. Core functions include:

• Fast, comprehensive insights: Answers broad or specific queries such as “How is my site performing?” or “What are users doing this month?” with dynamic visualizations and tailored summaries.
• Root cause analysis: Explains traffic spikes or drops by analyzing drivers most relevant to business goals, helping marketers quickly understand the “why” behind performance changes.
• Actionable recommendations: Suggests data-backed strategies to re-engage high-value users or capitalize on performance trends, turning analytics into tangible outcomes.

Why we care. These new AI advisors make managing and optimizing campaigns far easier and faster. Instead of manually analyzing reports or guessing at performance issues, marketers can now ask direct questions and get data-driven answers in seconds.

The tools not only diagnose problems but also recommend — and in some cases apply — solutions, helping advertisers boost performance, save time, and turn analytics into immediate action.

Between the lines. By embedding Gemini-powered assistants directly into Google Ads and Analytics, the company is taking another step toward Agentic AI — tools that act autonomously to identify, explain, and execute improvements across the ad ecosystem. For marketers, that means less time digging through data and more time acting on it. However, whether that will lead to positive results is not certain.

The bottom line. Google’s new Ads and Analytics Advisors promise to make campaign optimization and performance analysis as simple as having a conversation — transforming how advertisers plan, measure, and act in real time.