Google Display & Video 360 API gets major update

Google announced the public beta of Display & Video 360 API v4 last week, alongside significant updates to v3.

Key changes in v4.

• Mandatory optimization objective field for new insertion orders
• Removal of Campaign and InsertionOrder resource targeting management
• Renaming of FirstAndThirdPartyAudience to FirstPartyAndPartnerAudience

Additional features in v3 and v4.

• Asset-based creative support
• Integral Ad Science quality sync integration
• Expanded geographic region targeting options

Why we care. The beta release of Display & Video 360 API v4 and new v3 features gives advertisers enhanced capabilities for programmatic advertising management.

Between the lines. The mandatory optimization objective requirement suggests Google is pushing for more structured and purposeful campaign setups.

What to watch. Google warns that v4 may undergo breaking changes during the beta period, with updates documented in release notes.

Bottom line. Advertisers need to update their client libraries to access new features and should consider following Google’s migration guide when moving to v4.