Google clarifies API key process for local inventory feeds

After months of merchant frustration over securing the required API key for website-reported local inventory feeds via Google Tag Manager, Google has now confirmed a straightforward process:

• Complete setup.
• Request validation through a form.
• Once approved, a Google agent provides the API key.

Why we care. This clarification makes it easier for merchants to implement local inventory feeds, stay compliant with Google’s policies, and bring in-store availability data into their Shopping presence faster.

What’s next. With this streamlined process, merchants can expect smoother onboarding and more reliable integration of local inventory into their campaigns.

First seen. This update was first spotted by Emmanuel Flossie, founder of FeedArmy.