Google Ads select location assets using Google Maps

Google Ads now lets you select your business(es) by searching Google Maps for location assets / extensions. This addition should make it easier to manage existing and new location assets for your Google Ads campaigns.

More details. This change was spotted by Greg Kohler who posted a screenshot of the change on X and wrote:

“New (easier) way to add location assets (extensions) to your Google Ads campaigns – now you can search and select your business using Google Map.”

Joe Youngblood praised this change on X, saying:

“One of the single most agonizing parts of building out a new campaign or taking over an old account. This looks like it will fix it!”

Screenshot. Here is that screenshot:

More details. Google Ads has a help document that explains how to use it. It says:

If neither Google Business Profile nor Chain stores work for you, you can select up to 10 locations from Google Maps to link with your Ads account. These Google Maps locations must be yours, or they may be disapproved.

• Go to Location manager within the Tool menu, under the Shared library.
• Select the plus button, and choose “Our locations”.
• Select Continue.
• You can enter the physical address or a key phrase to search your locations and your wish to link with your Ads account. You may repeat the process to add up to 10 locations.
• Select Continue.

No matter which location source you use when creating location assets, you can customize your locations further at the campaign or ad group level. You can choose to add all account-level locations, use just a subset of account-level locations using Location groups, or choose “No location asset” to keep the asset from showing for specific campaigns or ad groups.

Why we care. This can help you manage location assets for both existing and new campaigns. This seems like a big time saver for many advertisers who use Google Ads.