Google Ads Pushes “Investment Strategy” planning for budget-limited campaigns

Google Ads is now prompting advertisers to create “investment strategies” when campaign budgets are limited — a fresh addition to the budget recommendations interface.

How it works. When Google detects a budget-limited campaign, a new section appears with the message: “Grow your account by creating your own Google investment strategy.” Advertisers can click “Create investment strategy” to model potential budget increases and preview possible gains in conversions, value, or clicks.

Why we care. The feature encourages advertisers to think beyond daily caps and model how increased spend could impact performance. It lets advertisers model how incremental budget increases could affect conversions, value, or clicks — insights that once required manual or third-party modeling.

By simulating outcomes, advertisers can justify spend adjustments with ROI projections pulled directly from Google Ads.

The backstory. This feature was spotted by PPC News Feed founder Hana Kobzová, who shared screenshots showing the new interface element in action.

The big picture. Google continues to nudge advertisers toward automated, growth-oriented budgeting tools — positioning the platform as a predictive partner rather than just an ad delivery system.