Google Ads API v22 adds generative AI, smarter bidding, and more

Google rolled out version 22 of the Google Ads API, introducing new automation and AI-powered tools designed to help advertisers build, optimize, and scale campaigns more efficiently.

What’s new. The v22 update adds several key features across campaign types:

• Generative AI for asset creation: A new AssetGenerationService (beta) lets advertisers automatically generate text and image assets using generative AI.
• Smart Bidding Exploration: Advertisers using Target ROAS strategies on Search can now retrieve time-segmented diversity metrics to better understand bid performance.
• Demand Gen campaigns: Expanded support for automated asset generation and additional bidding strategies.
• Performance Max upgrades: Campaign-level API support now includes image enhancement and image extraction automation, plus enhanced reporting with new segments and a feed_types field.
• App campaigns for installs (ACi): New bidding goals allow optimization without setting a specific target – ideal for fast scaling or uncertain benchmarks.

Why we care. Google Ads API v22 adds powerful automation and AI tools that streamline campaign creation and optimization. With generative AI for asset creation, enhanced Smart Bidding, and better Performance Max reporting, marketers gain faster scaling, smarter optimization, and greater control over complex campaigns.

What’s next. To access v22 features, developers must upgrade client libraries and code. Google has released updated documentation, release notes, and migration guides to support the transition.

Bottom line. Google Ads API v22 blends automation, AI, and advanced analytics, helping advertisers stay efficient while keeping pace with an increasingly automated ad ecosystem.