Google adds asset-level reporting to display campaigns

Google is rolling out asset-level reporting for Display campaigns, giving advertisers a clearer view of how individual creative assets perform — a move that brings Display closer to the visibility already seen in Performance Max campaigns.

Why we care. Until now, Display campaign insights have been limited to overall ad performance. With this update, advertisers can analyze results at the asset level — images, headlines, descriptions — to pinpoint what’s driving engagement and what’s not.

How it works. A new Assets tab in Google Ads will let users:

• Compare performance of each creative asset.
• View when assets were last updated to track iteration history.
• Decide which assets to keep, refresh, or remove based on data.

The details. A new Google support page, “About asset reporting in Display,” outlines the update with links to:

• Get started
• How it works
• Asset reporting for your Display campaigns
• Evaluating asset performance

Between the lines. This upgrade mirrors reporting tools available in Performance Max, signaling Google’s continued effort to unify insights across campaign types and improve transparency in automated advertising.

What’s next. The feature hasn’t been spotted live yet, but its appearance on Google’s help center — first noticed by PPC News Feed founder Hana Kobzová — suggests a wider rollout is imminent.