ChatGPT search update focuses on quality, shopping, format

OpenAI today announced upgrades to ChatGPT search that aim to deliver more accurate, reliable, and useful results.

What’s new. OpenAI’s updates to ChatGPT search focused on three areas:

• Factuality: ChatGPT search produces fewer hallucinations, improving the accuracy of answers, OpenAI said.
• Shopping: Search is now better at detecting when users want product recommendations, keeping results focused on intent.
• Formatting: Answers are presented in cleaner, easier-to-digest formats without sacrificing detail.

Why we care. ChatGPT’s search is increasingly being positioned as an alternative to traditional engines like Google – and adoption of AI search tools is growing. Just remember that even though AI search is booming, it drives less than 1% of referrals.

The announcement. The updates were shared via ChatGPT changelog.