SimilarWeb & Rank Ranger talk acquisition, SEO challenges, opportunities

Web analytics company SimilarWeb acquired rank tracking and monitoring tool Rank Ranger last month. Terms of the deal, announced on May 16, were not revealed.  I recently had a chance to conduct a Q&A with SimilarWeb VP, GM Digital Marketing Solutions Baruch Toledano, as well as Rank Ranger CEO and founder Shay Harel.  Toledano and […]

Webinar: Grow revenue streams through web accessibility and compliance

1 out of 4 people in the U.S. lives with some type of disability. Because consumers are online now more than in previous years, your clients’ websites must be accessible to everyone. It’s not merely a matter of being compliant with the Americans with Disabilities Act (ADA) and Web Content Accessibility Guidelines (WCAG). It’s also […]

Yoast SEO Premium now offers IndexNow

Yoast SEO, one of the more popular SEO plugins for WordPress, has finally adopted IndexNow, the Microsoft backed protocol to submit content to search engines. This is available in the premium version of Yoast SEO version 19.2, the company announced. What is IndexNow. IndexNow provides a method for websites owners to instantly inform search engines […]

Leveraging automated bidding strategies for maximum PPC performance

Leveraging smart bidding allows advertisers to take advantage of real-time or auction bids. Generally, there is a wide range of information helping the algorithms operate efficiently, such as time of day, past search history, location, ad budget, and more. Most advertisers are aware of the disadvantages of automated bidding, such as the loss of control […]

How to build a framework for PPC measurement in 2023

Change is coming. The way we measure and attribute performance in PPC is going to evolve in 2023. Third-party cookies will be retired. You need to be ready. There is no better time than now to start rebuilding your PPC measurement framework. What makes the new measurement ‘privacy-safe’ Historically, PPC advertisers have relied on third-party […]

TikTok introduces Attribution Manager with flexible windows

To provide more flexibility in advertisers’ goals, strategies, and conversion journeys, TikTok is introducing a flexible Attribution Manager. The new feature enables users to set custom attribution windows on the TikTok Ads Manager.  Why the change. TikTok realizes that every advertiser is different in regard to the actions their target market takes after clicking an ad. […]

Google Marketing Live 2022: Reactions from the experts

At this year’s SMX Advanced Julie Bacchini, President of Neptune Moon, moderated a roundtable discussion with three other experts on the topic of the recent Google Marketing Live 2022. Included in the panel were: Cory Henke, CEO / Founder of Variable Media Jyll Saskin Gales, Marketing Consultant at Jyll.ca Michael Henderson, VP Performance Marketing of […]

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