It was 20 years ago this year that I authored a book called “Search Engine Marketing: The Essential Best Practice Guide.” It is generally regarded as the first comprehensive guide to SEO and the underlying science of information retrieval (IR). I thought it would be useful to look at what I wrote back in 2002 […]
Google Analytics is the top player when it comes to tracking website visitors. The platform’s value is reflected in its popularity, which is why it’s the market leader boasting an 86% share. But with great value comes great responsibility, and Google Analytics lacks in that department. Designed to maximize data collection often at the expense of […]
According to Techradar, there are more than 547,200 new websites every day. Google has to crawl and store all these sites in their database, therefore occupying physical space on their servers. The sheer volume of content available now allows Google to prioritize well-designed, fast sites and provide helpful, relevant information for their visitors. The bar […]
Catching your prospect’s eye and moving them along the buyer’s journey has never been easy. Add the pandemic to the equation, and we know your job as a marketer has probably never been as challenging as it is today. We invite you to take the marketing challenges survey so we can better understand what you’ve […]
The staggering amount of change in the last 24 months has presented search marketers with an unrivaled amount of challenges… and opportunities: The role of automation is expanding Major platforms are evolving Algorithm updates and ranking factor rollouts are endless And that’s just the start. Your key to a more successful future is continued training […]
When you or someone you care for is going through a mental health situation, it can feel isolating, overwhelming and distressing. To get through those moments, access to the right resources can make all the difference. Anxiety and depression increased by 25% across the globe during the first year of the COVID-19 pandemic, and hospitals […]
How would you describe your role to others, and what does your typical day look like? My role as a Digital PR Executive involves supporting the team by delivering the digital PR strategies we develop for our clients. This means I work on a variety of different activities, such as creating link-building campaigns all the […]
If you are looking to make an impact in your business with your SEO strategy, influencer marketing is one of the most efficient techniques to increase reach, engagement and influence traffic and conversions. The State of Influencer Marketing in 2022 report by Hype Auditor shows that “Global Instagram influencer marketing market could reach $15.2 billion […]
Auction insights is a powerful tool we’ve all come to use for understanding campaign performance against competitors. Search intelligence adds another layer of granularity to ensure you’re one step ahead of your competition. Join Sean O’Connor, Senior CSM and Sales Engineer at Adthena, to explore three easy search intelligence tactics that will help you dominate […]
Technology shines when it helps us get things done in our daily lives, and that’s exactly why a group of around 100 very eager seniors gathered in Odense, Denmark. All older than 65, many up to 85, they decided to stay on top of the latest technological tricks and tools. On this March day, the […]
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