GA4 isn’t all it’s cracked up to be. What would it look like to switch?

Google Analytics is the top player when it comes to tracking website visitors. The platform’s value is reflected in its popularity, which is why it’s the market leader boasting an 86% share. But with great value comes great responsibility, and Google Analytics lacks in that department. Designed to maximize data collection often at the expense of […]

What to look for in a technical SEO audit

According to Techradar, there are more than 547,200 new websites every day. Google has to crawl and store all these sites in their database, therefore occupying physical space on their servers. The sheer volume of content available now allows Google to prioritize well-designed, fast sites and provide helpful, relevant information for their visitors.   The bar […]

10 reasons to join us at SMX Advanced online this June

The staggering amount of change in the last 24 months has presented search marketers with an unrivaled amount of challenges… and opportunities: The role of automation is expanding Major platforms are evolving Algorithm updates and ranking factor rollouts are endless And that’s just the start. Your key to a more successful future is continued training […]

Mental health resources you can count on

When you or someone you care for is going through a mental health situation, it can feel isolating, overwhelming and distressing. To get through those moments, access to the right resources can make all the difference. Anxiety and depression increased by 25% across the globe during the first year of the COVID-19 pandemic, and hospitals […]

How to ensure influencers help your SEO campaigns

If you are looking to make an impact in your business with your SEO strategy, influencer marketing is one of the most efficient techniques to increase reach, engagement and influence traffic and conversions. The State of Influencer Marketing in 2022 report by Hype Auditor shows that “Global Instagram influencer marketing market could reach $15.2 billion […]

Webinar: Dominate your competition with Google auction insights and search intelligence

Auction insights is a powerful tool we’ve all come to use for understanding campaign performance against competitors. Search intelligence adds another layer of granularity to ensure you’re one step ahead of your competition. Join Sean O’Connor, Senior CSM and Sales Engineer at Adthena, to explore three easy search intelligence tactics that will help you dominate […]

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