Link building is often 40% of an SEO budget – sometimes more in competitive industries. But here’s the problem: most companies aren’t calculating ROI before building links. That’s a fast way to burn through your budget without knowing what you’re getting in return. If you spend $5,000, $10,000, or even $50,000 a month on link building, […]

Alphabet spent much of its Q1 2025 earnings call last night talking up the growth of AI Overviews, but dodged a question seeking clarity on how Google’s AI-generated answers impact click-through rates and conversion. Why we care. Did Google decide that last night wasn’t “the moment to go into details of click-through rate and conversion […]

By now, you’re almost certainly feeling the effects of the tariff teeter-totter by the U.S. that started earlier this month.  Economic instability seems to be a fact of life nowadays.  Large shifts in supply chains, along with stock market volatility, can be scary for advertisers.  It’s hard to contemplate spending money on advertising when uncertainty […]

In the world of digital advertising, data is king. Yet, many PPC advertisers underutilize one of their most valuable sources of insights: their CRM data.  Whether you’re a B2B or B2C marketer, your CRM is a gold mine of customer information that can significantly enhance your paid media strategy.  To boost efficiency and scale, focus […]

Google today expanded its Checkout on Merchant feature to Demand Gen campaigns serving on YouTube In-stream inventory. Previously available only for Performance Max campaigns and organic shopping results, this update brings the streamlined checkout experience to more advertising channels. By the numbers. Advertisers providing checkout URLs have seen an average 11% increase in conversion value […]

YouTube is testing a new AI Overviews carousel. It will appear in search results for select queries. The feature uses AI to highlight the most relevant clips from videos tied to a user’s search. Why we care. Google AI Overviews have reduced visibility and traffic to websites. If this experiment is rolled out, could YouTube’s […]

Could ChatGPT launch an advertising product within the next year? The answer seems to be yes, based on internal OpenAI documents. OpenAI appears to forecast a billion dollars in new revenue from “free user monetization” in 2026. That figure is forecast to grow to nearly $25 billion by 2029 of OpenAI’s total $125 billion projection. […]