One of the biggest SEO challenges right now isn’t AI. It’s the irresponsible misinformation surrounding it. SEO isn’t dying — it’s evolving. That means it’s on us to understand how the industry is changing, and to be careful about who we listen to. I’m not easily shocked, but some of the AEO (or GEO) talks […]

Google announced yesterday that it is exploring ways for sites to opt out of Google using their content for its AI-generative search features, such as AI Mode and AI Overviews. I asked the SEO community on X if they would opt out of these Google Search AI-generative features or not. The results. Of the over […]

Many search teams are seeing better rankings, more visibility, increased traffic, and more leads. Yet feedback on pipeline, revenue, and sales outcomes isn’t showing the same positive results. When SEO KPIs are green and graphs are up and to the right, business outcomes don’t always reflect the same success. Why strong search performance doesn’t translate […]

Google has released v23 of the Google Ads API, the first update of 2026 and the start of a faster release cadence, introducing deeper Performance Max reporting, more granular invoicing, new AI-powered audience tools, and expanded campaign controls. What’s new: Performance Max transparency: Ad network type breakdowns are now available for PMax campaigns. More detailed […]

Marketers are spoiled for choice when it comes to great sources of content.  We now have more tools (hello, ChatGPT!) and job boards than ever, making it even easier to find writers and create content. But abundance comes with a downside: a race to the bottom, where speed and cost often take priority over quality. […]

Working as an office manager in my early 20s, I read Dale Carnegie’s “How to Win Friends and Influence People.” Many of its principles still hold true today, and they guided me through multiple career transitions. Success in most careers comes from our interactions with people – whether clients or coworkers. For years, those principles […]

Most brands performing well in traditional local search fail to appear in results from ChatGPT, Gemini, and Perplexity, according to SOCi’s newly released 2026 local visibility index. Also of note: business profile information was only about 68% accurate on ChatGPT and Perplexity, compared with 100% accuracy on Gemini, which is grounded in Google Maps. AI […]

Meta tests paid subscriptions across Instagram, Facebook and WhatsApp to unlock premium features and AI across its apps. What is happening. Meta is testing new subscriptions that unlock exclusive features across Instagram, Facebook and WhatsApp, while keeping the core experiences free. Rather than a single bundle, Meta plans to experiment with different subscription models and […]

When ChatGPT, Claude, or Google’s AI get asked for brand or product recommendations, they almost never return the same list twice — and almost never in the same order. That’s the big finding from a new study from Rand Fishkin, CEO and co-founder of SparkToro, and Patrick O’Donnell, CTO and co-founder of Gumshoe.ai. They investigated […]

The search landscape, today’s buyer journey, and the roadmap to digital success aren’t just shifting. They’re being structurally reimagined. To make sense of this shift, I spoke with six of the SEO industry’s most forward-thinking voices and distilled their perspectives into seven core predictions for 2026. What follows is a series of insights into how […]