SMX Advanced – the premier conference for senior-level search marketers – returns to Boston June 3 to 5 at the Westin Boston Seaport. We want to bring the most advanced strategies in SEO, PPC, and AI to our community – and we need your help to make it happen. Search is changing faster than ever. […]

Google now adds Call Assets to Vehicle Ads so shoppers can call dealers right from the ad. Why we care. Vehicle Ads already attract high-intent buyers. Click-to-call removes friction at the exact moment they’re ready to speak with a dealer. The big picture. Automotive advertising is shifting toward immediacy. Buyers don’t want more forms. They […]

Google launched a beta integration for Google Tag Gateway that lets advertisers deploy it through Google Cloud Platform (GCP) using a new one-click workflow inside Google Tag Manager and Google tag settings. What’s new. The GCP integration uses Google Cloud’s Global external Application Load Balancer to route tag traffic through an advertiser’s own first-party domain […]

Regulated industries have long faced heightened scrutiny in organic search. This is where “Your Money or Your Life” (YMYL) first took hold.  AI Overviews and LLMs like ChatGPT have intensified that scrutiny, expanding both the audience and the consequences.  Accuracy and credibility have always mattered for SEO success in regulated sectors, but in today’s AI-driven […]

Budgeting in paid search isn’t just about setting a daily number.  It requires understanding how platforms pace spend, the exceptions to those rules, and what changes when budgets are adjusted mid-month. Most PPC advertisers change budgets during the month and want to know how it will affect performance.  Enterprise advertisers add complexity, with fiscal cycles […]

Consumers are increasingly using AI tools — not Google — as their first source of information. This is driven by frustration with traditional search and rising expectations that AI will play a much larger role this year, according to a new report from Eight Oh Two, an SEO and PPC marketing agency. Why we care. […]

For years, OpenAI set the pace of the generative AI revolution with ChatGPT. Their partnership with Microsoft seemed unbeatable, coupling innovation and enterprise distribution. However, the lead they once held is now in the balance.  Faced with evidence that Google’s Gemini has not only caught up but surpassed capabilities in critical areas, OpenAI CEO Sam […]

The rules of search have changed. Marketing funnels aren’t meant to stall. You pour hours into creating content, refining workflows, optimizing landing pages, and protecting brand consistency. How can all that effort, content, and creativity go to waste? But your funnel feels it. The uncomfortable truth is that even the strongest funnel can’t save you […]

Starting in March 2026, Google Merchant Center will enforce a new system for multi-channel products — items sold both online and in physical stores — requiring advertisers to use separate product IDs when those products differ by channel. What’s changing. Under the new approach, online product attributes will become the default. If a product’s in-store […]

Google is updating its advertising policies to allow ads for Prediction Markets in the U.S. starting January 21st — but only for federally regulated entities. Who qualifies. Eligibility is limited to entities authorized by the Commodity Futures Trading Commission (CFTC) as Designated Contract Markets (DCMs) whose primary business is listing exchange-listed event contracts, or brokerages […]