U.S. Google searchers are searching far less than a year ago, according to a new Datos/SparkToro report. The data suggests Google isn’t losing users — it’s losing repeat searches. Why we care. Google still dominates search, but it’s changing in significant ways. Fewer searches per user means fewer opportunities for clicks, ads, and traffic — […]

Video is one of the most complex, information-dense marketing assets.  For human audiences, it delivers emotional nuance and context far more effectively than the written word.  For AI models, it provides a high-density stream of data for more accurate indexing and synthesis.  Once upon a time, video was confusing for search crawlers. Now, it’s “watchable” […]

When Meta launched advertising nearly two decades ago, performance was driven by manual inputs – targeting rules, account structure, and incremental optimization. Success depended on carefully defined audiences, granular budget control, and frequent testing. That operating model eroded over time as privacy changes and signal loss made deterministic targeting less reliable. Over the last two […]

Google is exploring ways to give site owners a way to prevent Google from using its content for Search AI generative features including AI Mode and AI Overviews. Google said this is based on the new requirements from UK’s Competition and Markets Authority (CMA) and any measures must avoid breaking how Google Search works. What […]

Yahoo today launched the first version of its AI-powered answer engine, Yahoo Scout. Scout is available at scout.yahoo.com and is embedded across Yahoo’s network, including Yahoo News, Finance, Mail, and Search. Think of it as a Yahoo-branded AI companion designed to guide users directly within Yahoo’s properties. What is Yahoo Scout. Yahoo Scout is Yahoo’s […]

AI Max is Google’s latest foray into semi-keywordless targeting.  While you need keywords for the system to have a starting place, Google uses signals beyond keywords in deciding how to show ads to searchers. In accounts with a strong history of broad match success, AI Max can be highly effective at finding new conversions.  If […]

Microsoft has been promising to give data on the performance of websites mentioned in AI results within Bing and Copilot since February 2023 and then again in April 2023. But then decided to let us down and only lump the data together with web queries, not giving us a clear view of how our sites […]

Google will now jump you directly into AI Mode when you do a follow-up question from AI Overviews within Google Search. This makes the “transition to a conversation even more seamless,” Robby Stein, VP of Product, Google Search wrote. Plus, Google AI Overviews are powered by Gemini 3 by default, globally. AI Overviews jumping to […]