OpenAI is preparing to launch impression-based ads inside ChatGPT as early as February, marking a faster-than-expected step into advertising. What’s happening. According to a report, OpenAI is already testing ads with select advertisers and plans to charge on a pay-per-impression (PPM) basis, rather than the more familiar pay-per-click model. The test is expected to be […]

Google DeepMind CEO Demis Hassabis says Gemini won’t get ads — at least for now — as Google prioritizes trust and core assistant quality over monetization. What’s new. Speaking at the World Economic Forum in Davos, Hassabis said Google has “no plans” to introduce ads into Gemini, emphasizing a focus on building a better, more […]

AI search platforms like ChatGPT, Perplexity, Gemini, and Google’s AI Overviews are reshaping how people discover information. Digital marketing agencies feel the impact firsthand and must adapt quickly. They need to keep their services relevant, their processes outcome-driven, and their results easy to prove. This article explores how 10 agencies have updated their strategies, services, […]

Most businesses don’t fail to rank in the local pack because they lack reviews, links, or proximity.  They fail long before that because Google never considers them eligible in the first place.  This is a recurring pattern in local search that almost everyone overlooks.  Google decides what you are before it decides how relevant you […]

For more than a decade, international SEO has followed a familiar playbook:  Create dedicated country- and language-specific URLs. Localize the content. Deploy hreflang. Let search engines rank and serve the correct version. In the AI-mediated search environment, that playbook is no longer enough.  In 2026, consistent global visibility is determined less by traditional ranking mechanics […]

Organic search traffic is down just 2.5% year over year — nowhere near the 25% to 60% drops often cited in industry commentary. That’s one big takeaway from a new large-scale analysis by Graphite using Similarweb data from more than 40,000 of the largest U.S. websites. This finding challenges the idea that generative AI tools […]

Google Shopping API migration deadlines are approaching, and advertisers who don’t act risk disrupted Shopping and Performance Max campaigns. What’s happening. Google is sunsetting older API versions and pushing all merchants toward the Merchant API as the single source of truth for Shopping Ads. Advertisers can confirm which API they’re using in Merchant Center Next […]

The debate around llms.txt has become one of the most polarized topics in web optimization. Some treat llms.txt as foundational infrastructure, while many SEO veterans dismiss it as speculative theater. Platform tools flag missing llms.txt files as site issues, yet server logs show that AI crawlers rarely request them. Google even adopted it. Sort of. […]

AI has quickly risen to the top of the corporate agenda. Despite this, 95% of businesses struggle with adoption, MIT research found. Those failures are no longer hypothetical. They are already playing out in real time, across industries, and often in public.  For companies exploring AI adoption, these examples highlight what not to do and […]

Search visibility isn’t what it used to be. Rankings still matter, but they’re no longer the whole story.  Today, discovery happens across traditional search results, local listings, brand knowledge panels, and increasingly, AI-driven experiences that surface answers without a click. For marketers, that makes visibility harder to measure — and easier to lose. SEO teams […]