Google has expanded Product Studio inside Merchant Center, rolling out three new creative features that go beyond its original image generation tool. What’s new. In addition to image generation, Product Studio now lets merchants animate static product images into short videos using suggested text prompts, a move aimed squarely at short-form ads and social-style creative. […]

Google today began rolling out Gemini 3 Flash as the default model powering AI Mode in Search worldwide. The upgrade brings faster performance and stronger reasoning to AI-generated search responses, Google said. Why we care. With AI Mode, Google continues to transition toward an AI-first search approach. More queries could be answered directly in AI […]

Google Search’s Danny Sullivan and John Mueller pushed back again on the idea that brands need a separate AI SEO strategy during the latest Search Off the Record episode. Sullivan’s point is simple: the acronyms keep changing (GEO, AEO, etc.), but the advice doesn’t: Write for humans, not for ranking systems, whether those systems are […]

Gemini 3 Flash brings the incredible reasoning of our Gemini 3 model at the speed you expect of Search.

For years, PPC advertisers have considered Performance Max (and Smart Shopping before it) to be a black box, even a black hole. While its powerful automation drives convincing results, the lack of transparency into channel performance has been a persistent frustration.  Now, Google is beginning to provide some answers.  The rollout of the new Channel […]

Microsoft Copilot is transforming search advertising by turning everyday conversations into intent-rich signals advertisers can act on.  ROAS increases 13-fold when users engage with Copilot before performing a search, according to Microsoft. Drawing from billions of first-party audience insights across Microsoft’s consumer ecosystem – including Bing, Edge, Xbox, LinkedIn, and Activision – Copilot identifies high-value […]

Why this matters now Marketing budgets in 2025 have stayed the same, yet expectations keep rising. CMOs report budgets stuck at roughly 7.7% of company revenue, which means teams are expected to do more with the same dollars. In that context, the most practical use of AI is not a moonshot, but a set of […]

Ginny Marvin, Google’s Ads Liaison, is clarifying how keyword match types interact with AI Overviews (AIO) and AI Mode ad placements — addressing ongoing confusion among advertisers testing AI Max and mixed match-type setups. Why we care. As ads expand into AI-powered placements, advertisers need to understand which keywords are eligible to serve — and […]

Google rapidly expanded AI Overviews in search during 2025, then pulled back as they moved into commercial and navigational queries. These findings are based on a new Semrush analysis of more than 10 million keywords from January to November. AI Overviews surged, then retreated. Google didn’t roll out AI Overviews in a straight line in […]

We are navigating the “search everywhere” revolution – a disruptive shift driven by generative AI and large language models (LLMs) that is reshaping the relationship between brands, consumers, and search engines. For the last two decades, the digital economy ran on a simple exchange: content for clicks.  With the rise of zero-click experiences, AI Overviews, […]