Google Analytics is making it easier for businesses to compare themselves against industry peers by expanding its Benchmarking feature to include 20 new unnormalized metrics, such as New Users and Total Revenue. How it works. Google Analytics estimates benchmark ranges for absolute numbers by multiplying a peer group’s normalized metric by your property’s active user […]

Google has been layering AI into Search campaigns for years through features like Smart Bidding, Responsive Search Ads, and Performance Max.  In May 2025, it announced the next step: AI Max.  The feature is now rolling out globally in beta and appearing in many advertiser accounts. (If you don’t see it yet, expect it soon.)  […]

Creating effective ad copy has always been a critical skill for PPC marketers, especially in Google Ads.  In the past, it meant hours of brainstorming, drafting, and A/B testing.  Today, LLMs like Google’s Gemini can produce high-quality ad copy in minutes.  But the results don’t come from the tool alone – they depend on the […]

Brand performance in generative search relies on measurable reputation and entity signals. But those signals are only as good as the infrastructure machines can fetch, parse, and trust.  Treat the website, feeds, and APIs as brand training data. Pair technical governance with brand strategy to stop narrative drift and preserve brand equity.  Search and brand […]

Meta unveiled new AI products – including a “Business AI” concierge, generative video, and creative tools – designed to help advertisers scale faster and more efficiently. Driving the news. The centerpiece is Business AI, an always-on sales agent that guides customers from discovery to purchase across Meta ads, messaging apps, and websites. It learns from posts […]

Spotify is expanding access to its ad inventory through new partnerships with Amazon DSP and Yahoo DSP, marking a major step in broadening brands’ programmatic buying options. The big picture. Amazon DSP users can now buy Spotify’s ad inventory across nine markets: the U.S., U.K., Germany, France, Italy, Spain, Brazil, Canada, and Mexico. Also: Yahoo […]

Meta will soon begin factoring in how people interact with its generative AI tools to personalize the content and ads they see across Facebook, Instagram, and other platforms. More than 1 billion people use Meta AI monthly, according to their internal data. By turning AI chats and prompts into signals, Meta is making its recommendation […]

More than a sales tool, a product demo can be the moment your brand earns credibility and converts prospects.  A strong demo proves value in real time, turning curiosity into confidence.  Too often, though, demos fall flat – sounding like a scripted feature list instead of a compelling, conversational story. This article shows how to […]

AI-powered search is moving fast. The latest shift? ChatGPT Shopping. Since April, OpenAI has been rolling out a shopping experience that surfaces product cards directly inside ChatGPT.  Instead of sending users to a long list of search results, the interface now provides curated recommendations with images, labels, and “buy” links. For ecommerce SEOs, this is […]

Google sends publishers 831x more visitors than AI systems, according to TollBit’s State of the Bots Q2 2025 report. Even though AI referrals barely register next to Google’s, bots are hammering publisher sites — pushing costs higher, scraping more content, and often ignoring rules meant to limit them. Scraping up, referrals down. AI is scraping […]