We’ve spent years as an industry obsessed with what people search for. Now, it’s time to be just as focused on where they search. Generative engine optimization (GEO) isn’t just another tactic – it’s a new lens, a new mindset that’s reshaping how we think about search, content, and customer discovery. This article will help […]

A BrightEdge study found that 68% of brands across industries are changing their search strategies to catch the GEO wave.  That’s a big number, but hardly surprising – you’d have to have lived under a rock for about three years (since ChatGPT launched in late 2022) to miss the current. Still, many B2B marketing leaders […]

Google Ads is rolling out a major policy change around how advertisers can use prescription drug terms, marking one of the biggest shifts in healthcare ad regulation on the platform in years. What’s new. Starting Oct. 29, Google will restrict the use of prescription drug terms in ads, landing pages, and keywords, with different rules […]

Microsoft Bing now supports the data-nosnippet HTML attribute. This gives brands and businesses more control over what content appears in search results and AI-generated answers, including in Copilot. Why we care. This gives you more control over how your content appears in Bing’s search results and AI answers. You can protect paywalled or experimental sections […]

ChatGPT performs a search in nearly one-third of prompts and averages more than two searches per query, each about 5.5 words long (roughly 60% longer than the typical Google search), according to a new study from marketing agency Nectiv. Why it matters: ChatGPT isn’t just answering questions – it’s searching like a power user. The […]

Amazon unexpectedly pulled out of Google Shopping auctions in late July, shaking up paid search. Retailers quickly filled the gap, driving stronger click growth and easing ad costs across Google and Microsoft. That’s according to marketing agency Tinuiti, which today released its Digital Ads Benchmark Report Q3 2025. Here are some of the key takeaways […]

OpenAI’s Agentic Commerce Protocol (ACP) is more than a new ecommerce channel.  By adding structured merchant feeds directly into ChatGPT, it changes how products are discovered and purchased in conversational search – and opens new opportunities for marketers. This shift moves us closer to real differentiators for generative engine optimization (GEO).  Influence now occurs not […]

If you’re running Performance Max, or planning to launch a new campaign, I want to clear up one of the most misunderstood parts of Google Ads: audience signals and search themes. Understanding how to use (and not misuse) signals can strongly impact your PMax success.  Why Performance Max is different than other Google Ads campaign […]

When marketing history looks back on 2025, it will mark the year AI truly hit the road. Google has used AI in search for years – RankBrain, BERT, Smart Bidding, RSAs, Performance Max, etc. But this year, it’s everywhere. From boardrooms to one-person shops, everyone’s asking how to use it and avoid being left behind. […]

Google’s Performance Max (PMax) campaigns now support vertical 9:16 image ads, bringing the popular mobile-friendly format to the platform’s most automated campaign type. What’s new. Google Ads specialist Thomas Eccel spotted the update, noting that vertical “Story Image Ads” – first seen in Demand Gen campaigns earlier this year – are now available in PMax. […]