Google today released the December 2025 core update. Google said this core update “Today we released the December 2025 core update.” This is the third core update of 2025, and the fourth overall update in all of 2025. Google previously had the August 2025 spam update, before that was the June 2025 core update and before that […]

Microsoft is now testing a Google-like redesign of search ads in Bing, grouping multiple sponsored links under a single “Sponsored results” label and adding a “Hide” button that collapses the entire ad block. Driving the news. Sachin Patel spotted the Bing test in the wild and shared screenshots and video showing the new layout. In […]

Search Engine Land is expanding its contributor roster in 2026 – and we’re looking for seasoned experts in SEO, PPC, AI, and analytics to join us. Why we care. Search Engine Land is not just our publication – it’s yours. For 20 years, Search Engine Land has been the go-to source for search marketing insights, […]

Most brands don’t realize how much traffic they lose each day to unauthorized bidding, affiliate violations, and ad hijacking.  Industry data shows ad fraud reached an estimated $84 billion of global digital ad spend in 2023.  If your branded CPCs keep rising or competitors keep appearing above you in searches for your own name, this […]

I expected the dark-themed landing page to lose.  Everything I knew about conversion optimization said the light background should win.  Light themes are standard for B2B lead generation pages because they offer better readability, cleaner visual hierarchy, and align with accessibility standards.  Unbounce’s analysis of 41,000 landing pages establishes baseline patterns favoring light backgrounds. It […]

One of the major things we talk about with large language models (LLMs) is content creation at scale, and it’s easy for that to become a crutch.  We’re all time poor and looking for ways to make our lives easier – so what if you could use tools like Claude and ChatGPT to frame your […]

Semify acquired Dragon Metrics, a Hong Kong–based SEO, AI, and PPC reporting platform known for its international reach. The move boosts Semify’s reporting strength and AI optimization tools as the search landscape shifts more toward AI. Why we care. Dragon Metrics customers can expect business as usual, plus faster product updates. Co-founder Simon Lesser said […]

Shopify is expanding its advertising ambitions with the launch of the Shopify Product Network, a new system that surfaces products from across participating merchants—even if the item isn’t carried by the store a shopper is currently visiting. The pitch. If a shopper searches for “organic cleaning supplies” on a Shopify store that doesn’t carry that […]

LinkedIn is introducing new ad innovations designed to help B2B marketers strengthen brand awareness, personalize messaging, and accelerate creative workflows — all aimed at reaching potential buyers earlier in the funnel. What’s new: Reserved Ads give marketers front-row placement in the LinkedIn feed, ensuring premium visibility, predictable impressions, and a higher share of top-of-feed attention […]

Google is releasing the Google Ads API Developer Assistant v1.0, a new Gemini CLI extension that lets developers interact with the Ads API using natural language — turning plain-English prompts into answers, code, and even live API calls. How it works: The assistant sits inside the Gemini CLI and uses project context from GEMINI.md and […]