This day in search marketing history: March 7

Google adds landing page load time to Quality Score In 2008, Google AdWords confirmed a new addition to Quality Score: landing page load time. Google said they did this for two reasons: First, users have the best experience when they don’t have to wait a long time for landing pages to load. Interstitial pages, multiple redirects, excessively slow servers, […]

Twitter services are offline, including clicking on links, viewing images and more

Twitter services are currently not fully working right now, the issue started at about 11:50 am ET on March 6, 2023. The issues include clicking on links on tweets, to loading images, to logging into some Twitter services, like TweetDeck. Links broken. When you click on a link from a published tweet, you’re taken to […]

Google: ‘Bard is not Search’

“I just want to be very clear: Bard is not search.” That’s according to Jack Krawczyk, the product lead for Bard, speaking during a Google all-hands meeting late last week, CNBC reported. Why we care. Following a rushed introduction of Bard, there has been confusion within the search industry. Google is to blame for much […]

‘Link in bio’ platforms: Which is best for SEO?

With the popularity of social media came the rise of “link in bio” tools which allow users to create a landing page featuring multiple links they want to share with their audience. Initially designed to get around Instagram’s one-link rule, many brands and influencers now use them in other social media networks to easily share […]

How to document your content strategy

So you’re ready to document your content strategy. You think you know what that entails – you need to write this down somewhere
 right? OK, you’ve got a blank Google Doc waiting with a blinking cursor. Now what? What pieces should be recorded in your strategy document? What information is a must to include? Most […]

Maximise your backlink profile with this low effort, high reward link building strategy

Link-building fundamentals: Why are relevant links more important?  Link building is not always about getting links from big publications of note. For a website to earn more trust and visibility, getting the ‘right links’ is more important than just building a multitude of random links.  Each relevant link built to your content is like a […]

This day in search marketing history: March 6

Google Webmaster Tools adds user administration In 2012, Google Webmaster Tools added a much-wanted feature: user administration. Site owners could finally give people access to their Google Webmaster Tools account without having to share their own usernames and passwords or make them go through the verification process. Site owners could grant three types of access: […]

This day in search marketing history: March 5

Matt Cutts confirms Vince, calls it a ‘minor change’ In 2009, Google’s Matt Cutts created a video to answer many questions about a recent “brand push” in the search results that SEOs and webmasters had noticed, starting in late February. Cutts confirmed the “minor change,” adding that Google’s ranking algorithm may be factoring trust, quality, PageRank, and […]

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