Google Ads’ new text guidelines feature begins rolling out

Google is starting to roll out its new Text Guidelines feature in Google Ads, a tool first announced at the Think Retail event five weeks ago that gives advertisers more control over AI-generated ad copy. Driving the news. The feature, now appearing in some accounts, lets marketers set campaign-level text parameters — guiding Google’s AI […]

Google Ads to permanently delete canceled accounts after six months

Google is tightening its account retention policy — canceled Google Ads accounts will now be permanently deleted six months after cancellation, marking the end of indefinite account storage. Driving the news. Under the new policy, Google will begin a cleanup of inactive accounts, sending a 30-day email warning before deletion. Previously, advertisers could reactivate canceled […]

Google officially shuts down Privacy Sandbox

After years of delays and scaled-back ambitions, Google officially killed its Privacy Sandbox, the once-flagship initiative aimed at replacing third-party cookies with privacy-preserving ad technologies. Driving the news. In a blog post Friday, Anthony Chavez, VP of Privacy Sandbox, confirmed that Google is retiring 10 remaining Sandbox APIs, including Attribution Reporting, Topics, and Protected Audience […]

SEO in the black box era: Why reports will look more like Mad Men than Search Console

Google’s quiet retirement of the num=100 parameter might look trivial to the rest of the world, but for SEO professionals, it’s another step deeper into the dark.  That small setting allowed us to see the full top 100 results at once, which made competitive research and rank tracking more complete.  Its disappearance comes on the […]

What they don’t teach you about marketing at Harvard Business School: Being positionless by Optimove

What they didn’t teach you in the marketing org chart: how to win when the window is closing. Picture a marketer who sees VIPs starting to lapse on a Thursday morning. By noon, they’ve pulled the data, developed three creative variants, launched a triggered journey and measured incremental improvement. No tickets, no queues, no committees. […]

Google Ads to auto-generate videos from existing Demand Gen image ads

Google is rolling out a new video creation tool for its Demand Gen campaigns that automatically turns advertisers’ existing image and text assets into videos across all aspect ratios. Driving the news. According to a notice sent to advertisers, the feature will apply to all image-only ad groups created before August 27th, with auto-generated videos […]

AI search isn’t the end of SEO – it’s the next era

Everyone’s talking about “AI search” (AI SEO, GEO, AEO, or whatever you call it) – and everyone’s convinced they’re right. Some say SEO is dead. Others say nothing’s really changed (“it’s just SEO”). The truth? Search is evolving fast, but SEO fundamentals still matter. What’s shifting is where people discover information – and how machines decide […]

Google Maps Ads get scrollable sitelinks boost

Advertisers are spotting a fresh Google Maps ad format featuring scrollable light blue sitelinks beneath promoted pins. The new layout gives brands more clickable real estate directly inside Maps. Update confirmed. Google Ads Liaison Ginny Marvin confirmed the rollout, saying the feature is now fully launched. The update allows sitelinks — already common in Search […]

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