You know that sinking feeling when you look at your organic traffic dashboard and see – nothing exciting.  The line’s flat, and you’re dreading the conversation with your boss about why your SEO investment isn’t “working.” Here’s the thing: flat traffic doesn’t mean failure anymore.  Some of the most successful SEO campaigns I’ve worked on […]

When Google launched Demand Gen campaigns in 2023, they were positioned as a way to build deeper engagement across YouTube, Discover, and Gmail.  At the time, they felt experimental, sitting between awareness and performance. Since then, Demand Gen has improved significantly.  The creative flexibility and audience control now make it a campaign type I use […]

Nick LeRoy, a longtime SEO consultant, is turning his platform into a fundraising engine. He’s offering consulting in exchange for donations to Minnesota-based immigrant support efforts amid escalating ICE activity in the state. LeRoy said recent events in Minnesota crossed “every ethical line” he had drawn professionally, prompting him to act rather than comment from […]

There’s a common assumption across the SEO industry that people no longer search for local services the way they once did. As tools like ChatGPT become more common starting points, that assumption often takes the form of keyword-style searches giving way to longer, more conversational prompts. To test it, we observed everyday users as they […]

Meta is rolling out ads on its Threads app to all users worldwide, starting next week, with a gradual rollout expected to take months. Threads, Meta’s X rival, has grown rapidly since its July 2023 debut, now surpassing 400 million monthly active users. CEO Mark Zuckerberg has repeatedly praised the app as a potential “next […]

If the same URL appears in both a Google AI Overview and the classic 10 blue links, Google Search Console counts it as a single impression, not two. That clarification comes directly from Google’s John Mueller. The background. Mark Williams-Cook, director at SEO agency Candour and founder of AlsoAsked, shared it publicly on LinkedIn after […]

OpenAI is preparing to launch impression-based ads inside ChatGPT as early as February, marking a faster-than-expected step into advertising. What’s happening. According to a report, OpenAI is already testing ads with select advertisers and plans to charge on a pay-per-impression (PPM) basis, rather than the more familiar pay-per-click model. The test is expected to be […]

Google DeepMind CEO Demis Hassabis says Gemini won’t get ads — at least for now — as Google prioritizes trust and core assistant quality over monetization. What’s new. Speaking at the World Economic Forum in Davos, Hassabis said Google has “no plans” to introduce ads into Gemini, emphasizing a focus on building a better, more […]

AI search platforms like ChatGPT, Perplexity, Gemini, and Google’s AI Overviews are reshaping how people discover information. Digital marketing agencies feel the impact firsthand and must adapt quickly. They need to keep their services relevant, their processes outcome-driven, and their results easy to prove. This article explores how 10 agencies have updated their strategies, services, […]

Most businesses don’t fail to rank in the local pack because they lack reviews, links, or proximity.  They fail long before that because Google never considers them eligible in the first place.  This is a recurring pattern in local search that almost everyone overlooks.  Google decides what you are before it decides how relevant you […]