“Good SEO is good GEO.” That’s according to Google’s Danny Sullivan, a director within Google Search, and former search liaison Generative engine optimization (or whatever the new acronym is for optimizing for AI search) is the same core work SEOs have always done: creating unique, valuable content for people and providing a great page experience. […]

Google Ads now lets you select your business(es) by searching Google Maps for location assets / extensions. This addition should make it easier to manage existing and new location assets for your Google Ads campaigns. More details. This change was spotted by Greg Kohler who posted a screenshot of the change on X and wrote: […]

Google has a new subtle but powerful feature in the Google Ads advertiser console to help you manage your campaigns. New checkboxes are available to let you select the campaigns you want and filter the view to only show those campaigns. Previously, you were only able to select one campaign at a time, but now […]

Google AI Mode got an upgrade to its large language models that enhances its ability to answer complex STEM questions. Plus, the responses should be “tighter, easier to scan and get to the point up front before elaborating,” Robby Stein, Google’s VP of Product at Google Search wrote. This comes in time for the upcoming […]

Generative engine optimization (GEO) is the new kid on the block, the hot topic.  SEO professionals and stakeholders want to know: How much should I invest in it in a world where the people writing the checks are a bit skeptical?  Source: Barry Adams on LinkedIn In the world of large language models (LLMs) in […]

Google’s AI Overviews and AI Mode and OpenAI’s ChatGPT often give consumers different brand recommendations – a potential warning sign for marketers chasing AI visibility – according to a new BrightEdge analysis. The big picture. ChatGPT and Google’s AI Mode and AI Overviews disagreed on brand recommendations nearly two-thirds of the time (61.9%), according to BrightEdge’s […]

Simplified personas built as fictional characters with broad pain points are outdated in the future of search.  Think “Curious Cathy,” who just wants to learn more about your product, or “Technical Tom,” who has years of experience in his field and can handle more detailed breakdowns. Static personas once helped, but they no longer reveal […]

For years, optimizing content meant focusing almost entirely on Google and other traditional engines.  But with the rapid rise of generative AI chatbots – tools that don’t just link but summarize – content strategies need to adapt.  It’s no longer enough to rank in search; you now need to be referenced, cited, and surfaced by […]

Google has confirmed it fixed an issue with its crawlers impacting “some sites.” The issue was “reduced / fluctuating crawling” from Google’s end with Googlebot. It is now resolved and Google said the crawling should pick back up in the near future. What happened. Starting around August 8, 2025, a number of savvy SEOs and […]

Amazon advertising operates within its own closed ecosystem, making ad delivery very different from other platforms.  If you come from a Google or Bing background, you may be surprised to learn why your ads aren’t delivering.  Often, it’s not about spending more or targeting. It’s about quickly identifying the real cause. After reviewing hundreds of […]