Google and AI slop are ruining Thanksgiving for food bloggers

Food bloggers say this Thanksgiving is a breaking point. Google Search and AI Overviews, powered by Gemini 3, are rewriting recipes, stealing clicks, and in some cases serving dangerously wrong cooking instructions, Bloomberg reported. Why we care. For more than a decade, food bloggers could predict and rely on holiday traffic. Not this year. AI […]

AI KPIs: Turning mentions into strategy in the age of LLMs

For years, marketers measured digital success through impressions, backlinks and clicks. If you ranked high in search results and won the click, you had visibility and control of the funnel. But that landscape is already shifting. Large Language Models (LLMs) like ChatGPT, Claude, Gemini and Perplexity are rapidly becoming the first place decision-makers go for […]

ChatGPT, Perplexity push deeper into AI shopping

In the last 24 hours, ChatGPT and Perplexity have introduced new AI-driven shopping experiences that aim to deliver more personalized product discovery and guidance. Both experiences are meant to help users find, compare, and purchase products through conversational queries informed by preferences and past behavior. ChatGPT Shopping research. OpenAI introduced shopping research, a guided buying […]

Google Ads MCC takeover attacks are rising – here’s how the phishing scams work

A surge of sophisticated phishing attacks is letting scammers take over full Google Ads Manager accounts (MCCs), giving them instant access to hundreds of client accounts and the power to burn through tens of thousands of dollars in hours without being noticed. Driving the news. Agencies across LinkedIn, Reddit, and Google’s own forums are reporting […]

How to make products machine-readable for multimodal AI search

As shopping becomes more visually driven, imagery plays a central role in how people evaluate products. Images and videos can unfurl complex stories in an instant, making them powerful tools for communication.  In ecommerce, they function as decision tools.  Generative search systems extract objects, embedded text, composition, and style to infer use cases and brand […]

Google Business Profiles adds scheduling and multi-location publishing to Google Posts

Google Posts now supports scheduling and multi-location publishing within Google Business Profiles. This should make it easier for you to manage your Google Posts for your business(es) and client(s). Scheduling. When you add a new Google Post within Google Business Profiles, there is a new option to “schedule this post.” You can then select a […]

Canonicalization and SEO: A guide for 2026

Canonicalization has long been a core SEO practice, yet it’s still one of the easiest to overlook. At its simplest, canonicalization helps search engines identify the original source of content and prevents duplicate versions from competing with each other. Large sites rely on solid canonical structures to stay organized, and small sites benefit by avoiding […]

Study finds major waste in Google Shopping ads on Black Friday

Black Friday is peak retail season, yet many brands still lose money on Google Shopping ads for products they’ve already sold out of. The problem. Ads continue to run after items go out of stock, triggering cost-per-click charges with little to no chance of conversion. In a ShoppingIQ study of 500 global retailers, 97% continued […]

ALWAYS HERE FOR YOU

CONTACT US

Feel free to contact us and help you at our very best.