Microsoft Advertising extends RSA migration deadline by 60 days
The deadline for the depreciation of expanded text ads in Microsoft Advertising has been pushed back 2 months. Please visit Search Engine Land for the full article.
Start structuring your privacy-focused SEM measurement plan now
The deprecation of third-party cookies in Chrome is fast approaching. Here’s a timeline to help you build a new measurement framework. Please visit Search Engine Land for the full article.
Audience Insights for Financial Services: How to Target Millennials and Gen Z
Who are Millennials and Gen Z? Before we discuss the value of targeting these generations, it’s important that we define the age groups that we’re talking about. There’s plenty of debate as to the cut-off point for each generation; some sources imply that Millennials are as young as 24, while others claim that Generation Z […]
Google Site Kit gains ideas to write about section
This section pull from the Google Question Hub and is experimental right now. Please visit Search Engine Land for the full article.
Stay on top of your money with Google
Staying on top of your finances can be tricky and confusing. With a ton of information available, it’s tough to know where to start — or what information to trust — when it comes to managing your money and learning about finance. People come to Google to ask questions about a wide range of financial […]
Creating content that drives demand: your questions answered
Interview In your talk, you mentioned the role of keyword research in creating niche content. Could you tell us about the importance of organic keyword research in a bit more detail? Keyword research provides a deeper insight into your audience’s needs and can help you understand your brand’s products and services from the audience’s perspective, […]
How I went from SEO Exec to Senior Consultant in just four years
What first attracted you to Builtvisible? I started at Builtvisible about three and a half years ago, after having worked in a very small start-up. At that company, I worked in a lot of different areas like account management, sales, and SEO. I felt very passionate about SEO, so when I finished that job, I […]
The fashion trends that are warming up for spring
When the weather changes, so do our fashion preferences. Out with the sweaters and flannel, in with the swimsuits and florals — to celebrate the closet switch-up, we’re sharing some interesting fashion trends and queries from Google Shopping. For starters, people are looking to history for inspiration: The most-searched fashion trends over the past 30 […]
Go beyond the search box: Introducing multisearch
How many times have you tried to find the perfect piece of clothing, a tutorial to recreate nail art or even instructions on how to take care of a plant someone gifted you — but you didn’t have all the words to describe what you were looking for? At Google, we’re always dreaming up new […]
Here’s how online shoppers are finding inspiration
People shop across Google more than a billion times a day — and we have a pretty good sense of what they’re browsing for. For instance, our Search data shows that the early 2000’s are having a moment. We’re seeing increased search interest in “Y2k fashion” and products like bucket hats and ankle bracelets. Also […]
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