Audience Insights for Financial Services: How to Target Millennials and Gen Z

Who are Millennials and Gen Z? Before we discuss the value of targeting these generations, it’s important that we define the age groups that we’re talking about. There’s plenty of debate as to the cut-off point for each generation; some sources imply that Millennials are as young as 24, while others claim that Generation Z […]

The post Audience Insights for Financial Services: How to Target Millennials and Gen Z appeared first on Builtvisible.