We reported yesterday the sad news that Bill Slawski has died. It’s less than 24 hours later and no actual obituary has been published (either by a news site or funeral home). Yet, Google’s search results are littered with spammy results. Look at what is ranking on a Google search right now for [bill slawski […]

Google has confirmed that the search company is experimenting with a new Google Ads label display, this was after this has been spotted in the wild by some in the industry. The test includes different verbiage like “advertisement” and “sponsored” above mobile search ads, instead of just saying “Ads.” In many cases, the site’s favicon […]

Maximizing the return on video inventory is a problem likely to be found at the top of most publishers’ lists. Help is on the way for those using Ad Manager thanks to new video specific tools from Google. The new features are part of the Programmatic Video Health Tools and real-time video reporting, both with […]

We have just learned the shocking news that Bill Slawski, an SEO expert, educator and pioneer, has died. Slawski was the Director of SEO Research at Go Fish Digital, a digital marketing agency. His company just shared the news of his passing on Twitter, moments ago. We’re devastated to share that our colleague and dear […]

Yelp has added a new Request a Call feature to help service businesses more easily connect with potential clients. Users can specify a preferred call-back time. It’s then up to businesses to either confirm or ask for a different time. How Request a Call works. People who land on your Yelp business page can click […]

Competitive backlink research is one of the first steps in either building your own link-building strategy or figuring out what it takes to achieve your competitors’ organic rankings. Links are certainly not the only ranking signal, but they are still one of the most powerful factors (if not the most powerful one). When selecting your […]

A recent Think With Google article suggests that optimizing for “near me” searches will pay out a bonanza in extra good rankings and qualified referral traffic. “Near me” has been one of the term optimizations that many of us have recommended for local SEO benefit for years now. But, there are reasons to think this […]

When it comes to promoting and selling products, content is the beginning of everything. The demand for content management is greater than ever as customers receive information across an ever-increasing number of channels. Disorganized content workflows can be a recipe for disaster. So it’s imperative that product assets are organized, controlled, and accessible to a […]

Google Discover is one of the most sought-after traffic sources by publishers, while also being one of the most confusing from a visibility standpoint. For many, it’s an enigma. For example, some publishers I help receive millions of clicks per month, while others receive absolutely none. And a ton of traffic can turn into no […]