Automation has been reshaping PPC account management for years, from rules, scripts, and API-driven workflows inside Google Ads.  Most marketers are already comfortable with automated bidding, data-driven optimization, and other AI-powered enhancements. The next shift goes further. Two developments in particular are changing how PPC campaigns are managed and optimized: AI agents and vibe coding. […]

Google is asking a federal judge to pause the DOJ’s antitrust remedies, warning that forced search and ad syndication would expose its proprietary technology and hurt advertisers. The argument appears in a new affidavit from Jesse Adkins, Google’s director of product management for search and ads syndication, filed Jan. 16 in support of the company’s […]

Google’s head of Search warned a federal court that forcing the company to share its search index, ranking data, and live results with competitors would cause “immediate and irreparable harm” to Google, its users, and the open web. The warning appears in a filed affidavit from Elizabeth Reid, Google’s vice president and head of Search, […]

Google Ads is rolling out Campaign Mix Experiments (beta), a new testing framework that lets advertisers test multiple campaign types, budgets, and settings within a single, unified experiment. How it works. Advertisers can create up to five experiment arms, each with a different mix of campaigns. Campaigns can appear in multiple arms, with traffic split […]

Google is pushing more Demand Gen features (boosting shoppable and travel ads) into general availability, expanding its role as a full-funnel performance channel that blends discovery, video, and commerce across YouTube and Google surfaces. What’s new: Shoppable CTV via Demand Gen is now live, letting viewers browse and buy products directly from YouTube ads on […]

The SEO versus GEO debate has dominated industry discourse over the past year.  New acronyms appear weekly, sentiment swings quickly, and even trusted voices often contradict positions they held just months earlier. That volatility isn’t happening at the edges of the industry.  It’s coming from a small group of highly visible SEO influencers whose framing […]

Personal Intelligence, which was introduced first on the Gemini app last week, is already rolling out to some users in AI Mode within Google Search. “Starting today, Google AI Pro and AI Ultra subscribers can opt-in to securely connect Gmail and Google Photos to AI Mode,” Robby Stein, VP of Product, Google Search announced. Personal […]

You know that sinking feeling when you look at your organic traffic dashboard and see – nothing exciting.  The line’s flat, and you’re dreading the conversation with your boss about why your SEO investment isn’t “working.” Here’s the thing: flat traffic doesn’t mean failure anymore.  Some of the most successful SEO campaigns I’ve worked on […]

When Google launched Demand Gen campaigns in 2023, they were positioned as a way to build deeper engagement across YouTube, Discover, and Gmail.  At the time, they felt experimental, sitting between awareness and performance. Since then, Demand Gen has improved significantly.  The creative flexibility and audience control now make it a campaign type I use […]