Google Search Console adds achievements section

Google added a new section to Google Search Console to show your “achievements” in the Search Console interface. This was previously only emailed as part of the receive Insights experience emails you received monthly but now there is a dedicated report for these achievements. How to access it. You can access the “achievements” section on […]

Google Search rank and position tracking is a mess right now

If you are trying to understand your ranking position, or other Google search metrics, in Google Search right now, you might see some confusing, inaccurate or different data. Both Google Search Console’s reporting and many of the third-party Google Search tracking tools seem to be struggling with reporting on organic ranking data since late last […]

AI search optimization tools: Geoptie’s all-in-one GEO dashboard is live by Tor.app

AI-powered search experiences from Google, Anthropic’s Claude, OpenAI’s ChatGPT, and Perplexity are reshaping how users find information online. Traditional SEO strategies are no longer enough.  Brands need visibility in AI-generated responses, and that’s where generative engine optimization (GEO) comes in. Geoptie is the first platform to provide comprehensive monitoring and optimization tools for this new […]

FTC probes Google and Amazon over ad pricing disclosures

The Federal Trade Commission is investigating whether Google and Amazon misled advertisers by failing to properly disclose terms and pricing for ads on their platforms, according to people familiar with the matter. Driving the news: The FTC’s consumer protection unit is examining Google’s internal ad pricing processes and whether it raised costs without informing advertisers. […]

Google publishes new guide on Shopping ads pricing

Google has released a comprehensive “Understanding Product Pricing” guide to help merchants navigate the complex rules and options for pricing in Shopping ads and free listings. Core concepts. The guide breaks down the fundamentals merchants need to get right: Price: The standard product price without discounts or promotions. Sale price: A temporary lower price shown […]

Top Performance Max optimization tips for 2026

Performance Max has evolved dramatically since its 2021 launch.  If you’re still running campaigns like it’s 2023, you’re leaving serious performance gains behind.  With Google rolling out enhanced reporting and creative controls this year, the optimization playbook looks very different heading into 2026. These strategies will help you maximize Performance Max in Q4 and beyond […]

AI search drives less than 1% of referrals, organic still dominates: Data

AI-powered search platforms are growing fast, but still account for less than 1% of referral traffic, according to new data from enterprise SEO platform BrightEdge. By the numbers. From January to August, AI-driven search referrals accounted for less than 1% of traffic. Organic search remains the primary driver of conversions across industries. AI search usage […]

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