As a Google Ads practitioner, you probably spend the bulk of your time optimizing Search, Shopping or Performance Max campaigns. That makes sense — the Google SERP is the foundation of Google Ads. But there is a big opportunity sitting right inside your Google Ads account that too many advertisers are ignoring. I’m going to […]
A $4 million Shopify brand recently showed me an SEO audit it received six months earlier – 127 pages, 53 action items, and a $12,000 price tag. Since then, the company has updated page titles and meta descriptions and added a few blog articles – 12 recommendations in total. The remaining 41 were not even […]
Google’s Danny Sullivan, the former Search Liaison, said not to create bite-sized chunks of your content because you think Google’s AI results and other LLMs like that type of content. He said, “we don’t want you to do that” and that he spoke with Google engineers about it and they said the same thing – […]
Getting found in all the right places has always meant being early to the next major shift in search. Today, that shift is toward GEO, or generative engine optimization, and SEO redefined as search everywhere optimization. Both describe the growing need to optimize content for AI-driven discovery. If YouTube still sits in the “nice-to-have” category […]
Google Ads is constantly changing and evolving. With these changes come fresh mistakes PPC advertisers make in optimizing and managing their campaigns. This article breaks down the most common mistakes of 2026 so you can avoid repeating them this year. Mistake 1: Inconsistent conversion tracking setup Optimization decisions rely on conversion data. If your tracking […]
The Google Ads API will no longer accept new adopters of session attributes or IP address data in conversion imports starting Feb. 2nd. Developers who already use these fields can continue for now, but Google is steering everyone toward the Data Manager API as the primary place to send complex conversion and user data. Zoom […]
Google Search Advocate John Mueller responded to a Reddit user who asked whether SEO is still “enough,” or if marketers now need to think about generative engine optimization (GEO). Mueller’s answer was simple: labels matter less than reality. “If you have an online business that makes money from referred traffic, it’s definitely a good idea […]
Microsoft is beginning to roll out its first agentic experiences within Copilot, it’s AI answer engine. Copilot Checkout allows shoppers to make purchases directly within Copilot without redirecting to external sites. This is done directly in the Copilot chat experience including across all Copilot surfaces such as Bing, MSN, and Edge. Plus, a new feature […]
Google’s AI Overviews frequently surface affiliate content without sending traffic or clicks back to publishers. The good news for publishers is that affiliate businesses do not need to rely on Google alone. To kick off the new year, here are other sources of traffic and ways to diversify income while sticking to what you do […]
Fair warning: This article may make some people who’ve been hyping AI visibility tools uncomfortable. After 18 years in the search industry, however, my professional integrity doesn’t allow me to stay quiet. I have zero agenda here. Many of the misconceptions discussed below actually benefit me, both as the co-founder of an AI visibility tool […]
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