The technical SEO hierarchy of needs
Use the hierarchy of your site’s technical SEO needs to understand its technical growth and actualization — and uncover what to do next to improve it. Please visit Search Engine Land for the full article.
How to tidy up your .htaccess redirects
What’s a .htaccess file? How to tidy up all the redirects in your htaccess file Managing site redirects is an important SEO task and one that can bite you if it’s put off for too long. Especially if there’s a website redevelopment project on the horizon or some sort of major site change. This post […]
Advanced Linkbuilding: How to Find the Absolute Best Publishers and Writers to Pitch
Posted by KristinTynski In my last post, I explained how using network visualization tools can help you massively improve your content marketing PR/Outreach strategy —understanding which news outlets have the largest syndication networks empowers your outreach team to prioritize high-syndication publications over lower syndication publications. The result? The content you are pitching enjoys significantly more […]
Google Assistant everywhere: more dedicated buttons, expansion on lower-end phones
The company is also adding local search suggestions in Messages. Please visit Search Engine Land for the full article.
Nearly half of users have a bad reaction to ‘not secure’ browser warning, survey finds
With few exceptions, brands suffered diminished credibility in UK study. Please visit Search Engine Land for the full article.
Think like a search marketer to drive growth with YouTube
Custom intent audiences help reach people who have recently searched for your keywords. Contributor and Googler Matt Lawson runs through how you can use your search skills to make the most on YouTube. Please visit Search Engine Land for the full article.
Content structure and structured data: Will they impact featured snippets?
In a recent Webmaster Hangout, Google’s John Mueller said there is no particular markup that he is aware of used to generate Featured Snippets. But clear content structure, like using a table, helps a lot. Please visit Search Engine Land for the full article.
We Dipped Our Toes Into Double Featured Snippets
Posted by TheMozTeam This post was originally published on the STAT blog. Featured snippets, a vehicle for voice search and the answers to our most pressing questions, have doubled on the SERPs — but not in the way we usually mean. This time, instead of appearing on two times the number of SERPS, two snippets […]
Not just for auto anymore: Google tests giant image search ads in new verticals.
The ads feature a carousel of images. Please visit Search Engine Land for the full article.
Google Q&A: More than 90 percent of questions unanswered by business owners
The answers that are there are mostly coming from Local Guides, who may or may not provide accurate information. Please visit Search Engine Land for the full article.
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